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An Initiative By Purpose Studios



Joyeeta Patpatia
Joyeeta is the Founder and Director of Creature Film Company, and has developed a distinctive flair for storytelling across genres, particularly in narrative, kids, beauty, and food advertising


Swaroop Kumar
Awarded with the Young Director of the Year (Under 30) award at the Good Ads Matter Awards, Swaroop Kumar is a Director at Nirvana Films, recognised for weaving subtle humour and emotional depth into his storytelling


Aakash Bhatia
Aakash Bhatia, Co-founder and Director at LoudMouth Films, is recognised for a visually dynamic approach to storytelling


Abhijit Sudhakar
Abhijit Sudhakar, Director and Co-founder at ZigZag Films, is noted for his work on commercials with a distinctive cultural lens


Abhinav Pratiman
Abhinav, Director at Early Man Film, is noted for his work on humour-led, performance-driven commercials


Abhishek Varman
Abhishek, Director at Dharma 2.0, is noted for his work on high-aesthetic, celebrity-driven commercials


Afshan Hussain Shaikh
Afshan, Founder and Director at Not Bad Films, is noted for a visual and narrative style that combines international sensibilities with Indian influences


Akshat Gupt
Akshat, Director, Co-founder and CCO at Kulfi Collective, focuses on building a media network that develops content shaped by contemporary audience interests


Anand Gandhi
Anand, Founder & CEO of Memesys Culture Lab and Founder of Department of Love, is noted for storytelling that engages with India’s cultural context


Akanksha Seda
Akanksha, Director at Good Morning Films, works across genres including narrative, beauty, music, and comedy, while maintaining a distinct visual style


Akshay Sundher
Akshay Sundher, a Chennai-based Director, works across commercials, music videos, web content, and corporate films, with a focus on visual style and narrative clarity


Anna Joseph
Anna is a freelance ad film and music video director, noted for combining visual style with a distinctive storytelling approach


Anupam Mishra
Anupam, Director and Founder of Belief Films with a background in Design and Fine Arts, works on films that focus on authentic human emotion and visual detail


Arunima Sharma
Arunima, a Mumbai-based Director, works across beauty, fashion, and FMCG advertising, with a focus on performance-driven storytelling and visual style


Ashim Ahluwalia
Ashim, Director and Founder of Future East Film, is noted for work that combines strong visual aesthetics with an emphasis on colour, lighting, and human emotion


Atul Kattukaran
Atul Kattukaran, Partner and Director at First December Films, has directed commercials that have received international recognition and aim to spark dialogue


Bauddhayan Mukherji
Bauddhayan Mukherji, Director and Founder of Little Lamb Films, is a National Award-winning filmmaker whose work places strong emphasis on performance


Bharat Sikka
Bharat Sikka, Director at Ransom Film and fine art photographer, is noted for work that explores contemporary perspectives of India


Devang Singh
Devang, Director and Co-founder of Studiofry, specialises in food and product commercials that balance creative storytelling with brand objectives


Gajraj Rao
Gajraj is a filmmaker and advertising director recognised for his versatile approach, incorporating wit and varied storytelling styles across both mediums
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