Afshan Hussain Shaikh

Based in Mumbai

Afshan is the Founder and Director at Not Bad Films, a Mumbai-based production company.

Coming from a creatively esteemed lineage, she is part of the family of international music legend Padma Bhushan Zakir Hussain and Ustad Allah Rakha Khan.

Her professional journey began with eight years of assisting acclaimed directors such as Bruno Aveillan (QUAD – Paris) and Kunal Kapoor (Adfilmwallas, Mumbai). She later served as an associate director to Shashanka Chaturvedi and worked as a director at Good Morning Films before establishing her own banner.

Afshan’s distinct visual and narrative style seamlessly blends international sensibilities with deep-rooted Indian influences—a reflection of her upbringing surrounded by music and the arts. In 2025, she also served as a jury member for the Colour Grading category at the Good Ads Matter Awards.

Some of her notable works include Bajaj Pulsar M160, Nestle Nangrow – No to Oh, Nestle Lactogrow – Tublu, Bajaj Freedom – Metamorphosis, Amazon Har Din Behtar, Oppo – Diwali, Nanhi Kali – Girls Football, Cornetto – Wall of Death, Tasva featuring Ranbir Kapoor and Ananya Panday, Amazon Raksha Bandhan, Bajaj Chetak – Liveproof, and Khimji Jewellers – Tyohaar Roshniyon Ka, among others.

Over the years, Afshan has collaborated with brands including Bajaj, Amazon, Nestle, Engage, Mahindra, Oppo, Cornetto, Coca-Cola, Pulsar, Allen Solly, and Campus.

Social Media Handles:

• Instagram - @afshairaz

• YouTube - Afshan's Showreel

Website:

• https://www.goodmorningfilms.com/director/Afshan