Ram Madhvani
- himanshu105
- Mar 4, 2024
- 2 min read
Updated: Oct 3
Based in Mumbai

Founder & Director at Equinox Films and Ram Madhvani Films, Ram Madhvani is regarded as one of India’s most respected filmmakers.
Ram’s storytelling journey began with commercials — a medium that remains his first love. Over the years, he has expressed himself across formats, reinventing his approach with each project while excelling at understanding both client and consumer needs.
With Equinox Films, Ram has crafted some of India’s most memorable ads, including Happydent White, Airtel’s Har Ek Friend Zaroori Hota Hai and Jo Tera Hai Woh Mera Hai campaigns, and the launch film for Hippo Baked Munchies.
His repertoire also includes spots such as Adidas with Sachin Tendulkar, Forte – Organ Donation (winner of a Cannes Lion), and numerous major Airtel campaigns.
At the Good Ads Matter Awards 2025, he served as a jury member for the Film Craft – Editing category.
In 2006, Ram won both Bronze and Silver Lions at Cannes for Happydent White, which also earned him Best Director, Best Film, and Best Production Design at the Asia Pacific Awards. In 2007, he was named among the Top 10 Directors in the Asia Pacific region and ranked #11 in the Gunn Report’s list of most-awarded directors. Two of his commercials — Happydent and LMN — were featured in Shots magazine’s “Top 20 of the Last 20 Years” for the Best of Asia Pacific, alongside his Hippo spot in the same issue.
Beyond advertising, Ram is acclaimed for his National Award-winning Hindi feature film Neerja and the International Emmy-nominated series Aarya.
Social Media Handles:
Instagram - @madhvaniram
Website:
Some ads which he considers memorable and inspiring are: