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Vivek Kakkad


Vivek Kakkad, Director and Founder of The Pack Films.


Vivek has established a reputation for creating finely crafted visuals and humorous commercials throughout his extensive career in advertising.


His commercials exude a top-quality appeal, showcasing his trademark characteristic style. Nitesh Tiwari, former Chief Creative Officer at Leo Burnett and now a filmmaker, once praised Kakkad's ability to bring out the subtlety in performances beautifully from a script, turning simple ideas into memorable films.


Over the years, Vivek has collaborated with a diverse range of brands, including PepsiCo, Tanishq, Asian Paints, and Cadbury. Some of his notable works include the iconic IDBI Bank's 'Bank Aisa Dost Jaisa', Tanishq's 'Mother's Day' featuring Deepika Padukone, Titan Celestial Time, Cadbury's 'Snow Fight', 5 Star's 'Ramesh-Suresh', and Make My Trip's 'Assured' featuring Ranveer Singh and Alia Bhatt.


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