Vivek Kakkad

Based in Mumbai

Director and Founder of The Pack Films, Vivek Kakkad has built an enduring reputation for delivering finely crafted visuals and humorous commercials that stand out in India’s advertising landscape.

His work is defined by a high-quality aesthetic and a distinctive style that blends sharp wit with cinematic finesse.

Over the years, Vivek has collaborated with brands including PepsiCo, Tanishq, Asian Paints, and Cadbury. His portfolio features some memorable campaigns—IDBI Bank’s Bank Aisa Dost Jaisa, Tanishq’s Mother’s Day ft. Deepika Padukone, Titan Celestial Time, Cadbury’s Snow Fight, 5 Star’s Ramesh-Suresh, and MakeMyTrip’s Assured ft. Ranveer Singh and Alia Bhatt.

With years of experience in the advertising and film industry, Vivek has shaped The Pack Films into a production house known for blending strong filmmaking sensibilities with striking visuals and innovative narratives. Under his direction, the company has delivered several campaigns such as Asian Paints’ Royale Glitz ft. Deepika Padukone, Asian Paints Hydrolock starring Ranbir Kapoor and PV Sindhu, Indeed’s Hire Better, Sting’s Dart and Motel, and Doritos’ For The Bold: Chips Nahi Fire!.

The Pack’s client roster includes a mix of brands, PepsiCo, Asian Paints, Cadbury, Kurkure, Doritos, and Indeed.

Social Media Handle:

• Instagram - @vivekkakkad & the.pack_official

• Youtube: https://www.youtube.com/user/CuriousMrKakkad/videos 
  

His top ad pick is:

• Argentina Airlines - Shadow