Nikhil Rao

Based in Mumbai

Nikhil Rao is a filmmaker and commercial director at Jamic Films, whose work spans advertising, branded content and digital films. Known for his performance-led storytelling and contemporary visual approach, he creates films that balance humour, emotion and cinematic craft.

Before co-founding Jamic Films, Nikhil worked in advertising, bringing a strong understanding of brand communication into filmmaking. His experience across both the agency and production sides informs an approach that combines strategic thinking with engaging storytelling.

His advertising portfolio includes campaigns such as Chupa Chups – Sweet & Sour Jellies, which received 1 Gold, 2 Silver and 1 Bronze at the Good Ads Matter Awards 2026. Other notable works include Centre Fruit – Tennis Ball, General Insurance Council – Duggal Ke Mann Ki Baat, General Insurance Council – Murthy vs Bypass Bill, WhatsApp – Oye Lucky featuring Abhay Deol, ICC T20 World Cup, Sleepwell – Hassells, and Macho Hint, among others.

Over the years, he has collaborated with brands including Asian Paints, Vodafone, Amazon, ICICI Bank, Flipkart, Perfetti Van Melle, Ather Energy, WhatsApp and Cadbury.

Across formats, Nikhil approaches filmmaking with an emphasis on performance, collaboration and narrative clarity. His work is characterised by relatable characters, well-observed humour and a cinematic sensibility that brings accessibility and authenticity to commercial storytelling.

Social Media Handle:

• Production House Instagram - Jamic Films