Bijoy Shetty

Based in Mumbai

Bijoy Shetty is a filmmaker and director working across advertising, music videos and branded content. His work is defined by a distinctive visual language that draws from movement, music and everyday Indian culture, resulting in films that feel both cinematic and deeply rooted in their surroundings.

Before stepping behind the camera, Bijoy's creative foundation was built through dance. His understanding of rhythm and movement continues to shape his filmmaking, influencing the way he approaches editing, pacing and visual storytelling. What began as creating music-driven montages for social media gradually evolved into directing music videos, establishing a style that combines strong imagery with an instinctive sense of rhythm.

His advertising portfolio includes campaigns such as Bhavya Ramesh × NorBlack NorWhite – Stare, Bhavya Ramesh Jewelry – Paraloka, and Thums Up – Taste the Thunder featuring Hanumankind. Alongside commercial work, Bijoy has directed acclaimed music videos for artists including Hanumankind, Badshah, Raftaar, King, Karan Aujla, MC Altaf, and Martin Garrix. His work on Big Dawgs, Run It Up, Baawe, Weightless and Genghis has been recognised for its bold visual identity and its ability to merge contemporary music with distinctly Indian imagery and cultural references.

Across formats, Bijoy's films often take inspiration from the streets, people and traditions of India. Whether through dynamic choreography, kinetic camerawork or carefully crafted production design, his work balances spectacle with authenticity, building immersive worlds that remain grounded in story and emotion.

Over the years, he has collaborated with brands, artists and production houses, delivering work across genres and formats. His approach is rooted in thoughtful execution, collaborative filmmaking and an eye for detail, resulting in films that are visually compelling, culturally resonant and crafted with precision.

Social Media Handle:

• Instagram - Bijoy Shetty