Shai

Based in Mumbai

Shai is a Mumbai-based director and founder of Jungle, a production house established in 2020 that brings together pop culture, social satire, art, fashion, art, sports, music, and trending social media aesthetics through a cinematic lens

She began her career at MTV and VH1 India, where her inventive promos won multiple International Promax Awards in New York and Asia.

Renowned for her bold visual style and storytelling finesse, Shai has made a mark in the automotive sector, having helmed campaigns for Renault, Tata, Hyundai, Maruti, and Hero MotoCorp. Her portfolio spans youth, tech, fashion, auto, and lifestyle, where she is known for slick, edgy imagery and the ability to unearth human stories within cinematic contexts.

Under her leadership, Jungle Films has created culturally resonant and visually distinctive campaigns such as the NBA’s India launch, the women-centric Tanishq “This is Me” film, Bhima Jewellers, Bhima Brides, and Archies x Maybelline, among others—championing fresh voices and narratives from across India.

Over the years, she has collaborated with brands including Vivo, Bhima Jewels, Skoda, Renault, Tata, Hyundai, Maruti, Hero MotoCorp, and Tanishq, to name a few.

A vocal advocate for breaking stereotypes, Shai challenges reductive advertising portrayals—especially of women by spotlighting them as leaders, innovators, and agents of change. Looking ahead, she and her team at Jungle Films are actively exploring the OTT space, leveraging their “unexpectedly Indian” cinematic style to develop innovative ad formats, films, and scripts for emerging platforms.

Social Media Handle:

• Instagram - @shaiforaneye

Website:

• jungleco.in