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Based in Mumbai

Shai embarked on her professional career at MTV & Vh1 India, leading notable promotional campaigns that received multiple International Promax Awards across New York and Asia.

With expertise cultivated in music television, she founded JUNGLE in 2020, where she has since directed commercials, music videos, and branded content for diverse brands.

Noteworthy is her distinction as the singular female presence to have left a significant imprint in the automotive sector, directing films for prominent brands including Renault, Tata, Hyundai, Maruti, and Hero Motorcorp.

Recognised for her adeptness in crafting polished, contemporary visuals and exploring poignant human narratives within cinematic contexts, she has emerged as a sought-after professional across youth, technology, fashion, automotive, and lifestyle domains.

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