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An Initiative By Purpose Studios



Gurbaksh Singh
Based in Gurgaon Gurbaksh Singh is the Chief Innovation Officer at Dentsu Creative India, where he leads the agency’s creative and innovation agenda across emerging technology and storytelling. Known for his work at the intersection of creativity and technology, he focuses on building ideas that combine data, design, and cultural insight to create meaningful brand experiences. At Dentsu, Singh has spent over two decades shaping the network’s creative and innovation capabiliti


Ira G
Based in Mumbai Ira G is a highly awarded creative leader with a career spanning 15 years across some of the world's most renowned agencies, including Lowe Lintas, BBH India, Publicis, and Saatchi & Saatchi. Currently the Chief Creative Officer (CCO) at Toaster, Ira has been instrumental in expanding the agency’s creative scope, evolving it from a digital-first firm to a full-scale integrated creative powerhouse. Her portfolio boasts an impressive range of global and Indian b


Aarti Samant
Based in Mumbai Aarti Samant, is a digital marketing consultant and founder of MicDrop Digital, a brand and marketing consultancy that works closely with businesses to build distinctive, purpose-led brand narratives and strategies. She is also the co-founder of Sorted, a digital-first platform focused on making marketing education accessible and actionable. Known online as “The Sorted Girl,” her social media presence is centred on simplifying marketing, content strategy, and
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