Binda Dey

Based in Mumbai

Binda Dey is the Group Chief Marketing Officer at Knight Riders Sports, and IPL team Kolkata Knight Riders, bringing over two decades of experience across sports, media, and entertainment. She leads global marketing for the franchise, spanning brand, content, digital, licensing, and merchandising across its IPL and international teams, and has played a key role in shaping KKR into a globally recognised sports and entertainment brand.

Early in her career, she worked with the agency side as an Account Supervisor at DDB Mudra Group, before moving into media and brand and entertainment with roles at Starcom Worldwide and a long stint at Star India. She later served as Head of Marketing for Creative Development at Red Chillies Entertainment, where she worked closely on film-led marketing and content strategy, before transitioning into sports marketing with her role at Knight Riders Sports.

Her work has been widely recognised across the industry—she has been named among BBC Knowledge’s ‘Greatest Marketing Influencers,’ awarded ‘Women Disruptor – Marketing Head’ by Adgully, honoured as ‘Customer Centric CMO’ by DMA Asia, and identified by Google as a ‘Leading Woman in New Media,’ reflecting her impact across both traditional and digital marketing ecosystems.

Social Media Handles: 

Linkedin: Binda Dey

Instagram: @bindadey