Gurbaksh Singh

Based in Gurgaon

Gurbaksh Singh is the Chief Innovation Officer at Dentsu Creative India, where he leads the agency’s creative and innovation agenda across emerging technology and storytelling. Known for his work at the intersection of creativity and technology, he focuses on building ideas that combine data, design, and cultural insight to create meaningful brand experiences.

At Dentsu, Singh has spent over two decades shaping the network’s creative and innovation capabilities—beginning at Dentsu Webchutney, where he played a key role in building one of India’s earliest creative technology labs, and later leading the Dentsu Aegis Network Innovation Lab.

Today, at Dentsu Creative India, he continues to drive creative-tech initiatives, including leading Dentsu Lab—an innovation hub focused on areas such as AI, AR/VR, product design, and data-led experiences. His work consistently explores how emerging technologies can be used to create culturally relevant and human-centric brand narratives.

His work has earned recognition at leading global award platforms including Cannes Lions, D&AD, The One Show, Spikes Asia, and Webbys, establishing him as a prominent voice in creative technology and innovation.

Social Media handles:

LinkedIn: Gurbaksh Singh