Shivani Prabhakar

Based in Mumbai

Shivani Prabhakar is the Head of Brand Strategy at Yash Raj Films, where she works at the intersection of storytelling, culture, and brand-building within one of India’s most influential entertainment studios. With over 18 years of experience across entertainment, beauty, and lifestyle, she has built and led brands across film, media, and consumer businesses.

She holds a certification in Strategic Management from Harvard University.

Before joining Yash Raj Films, she was part of the founding team at 82°E, contributing to the brand’s early identity and consumer narrative. Her journey also includes leading marketing mandates at companies such as Dharma Productions and Eros Media World, where she worked on building visibility and cultural relevance for film-led properties. Across roles, she has moved fluidly between content, commerce, and community—bringing a sharp understanding of how audiences engage with brands today.

Alongside her corporate experience, Shivani has explored entrepreneurship through the co-founding of Artisanal Skincare, reflecting her interest in product-led storytelling and conscious consumerism.

Social Media Handles:

Linkedin: Shivani Prabhakar

Instagram: @shivani_prabhakar