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An Initiative By Purpose Studios



Vineet Mahajan
Based in Mumbai Vineet Mahajan is the Creative Director at OpenAI and the Founder of Viem Collective. A highly awarded creative professional, he is known for blending strong artistic sensibilities with strategic thinking, bringing a distinctive visual and narrative depth to his work. A Bachelor of Fine Arts by training, Vineet began his career in advertising with a deeply visual approach to storytelling. Over the years, he has built an expansive body of work across leading ag


Vikissha Mehta
Executive Creative Director at Creativeland Asia with 19 years of experience. Known for leading large teams and crafting emotionally intelligent campaigns


Vasudha Misra
President & Creative at MullenLowe Lintas with 20+ years of experience. Known for sharp, clear storytelling, also served as Jury at Good Ads Matter Awards 2025.


Sumit Chaurasia
Creative Head at Famous Innovations Delhi with 15+ years in advertising.


Sourabh Pathak
Group Creative Director at Ogilvy India with 17+ years of storytelling expertise, blending art and strategy to create work that truly moves people.


Sonal Chhajerh
National Creative Director at Leo Burnett India with global experience and a focus on purpose-led, culturally resonant storytelling.


Siddhi Yadav Machado
Executive Creative Director at McCann Mumbai with 18+ years of experience. Celebrated for her art-led storytelling and award-winning visual design.


Siddhesh Khatavkar
Executive Creative Director at DDB Mudra West with 17+ years in advertising. Known for inclusive, award-winning storytelling and thoughtful design craft.


Shruthi Subramaniam
ECD at BBDO India with 14+ years in creative leadership. Known for her cultural storytelling and “story-doing” approach


Sanket Audhi
Creative Director and founding member at Talented Agency. Known for bold, culture-first storytelling and award-winning digital innovation.


Sambit Mohanty
EVP & Creative Head at McCann Bangalore with 20+ years of experience across India’s top creative houses. Known for award-winning ideas.


Rahul Gate
Senior Creative Director at Atom Network with 15+ years of experience, known for refined visual storytelling.


Pravin V Sutar
National Creative Director at Leo Burnett India, having risen from Heading Creative in Bangalore to co-steer national creative strategy


Kushager Tuli
President of Creative at Tilt Brand Solutions with 18 years of experience. Former ECD at Leo Burnett. Known for his sharp storytelling and a robust, award-winning pedigree.


Gauri Burma
Founding Member & Senior Creative Director at Fundamental. Crafting campaigns that balance heart and strategy for over a decade


Dhruv Warrior
Executive Creative Director at VML India with 17+ years of experience. Blending strategy, culture & storytelling to drive bold creative transformation.


Anindita Das
Group Creative Director at MullenLowe Lintas with 12+ years in advertising. Award-winning storyteller and bestselling author known for human, insight-driven creativity.


Aditya Tripathi
Executive Creative Director at MullenLowe Lintas with extensive experience in beauty, lifestyle, and FMCG.


Aditya Sobti
Creative Director at Schbang with experience across digital, entertainment, and gaming. Recognized as Young Writer of the Year at Good Ads Matter Awards 2025


Abhijeet Patil
Senior Creative Director at Enormous Brands with over 20 years of experience. An art graduate known for sharp visual storytelling and culturally rooted creative craft.


Shikha Gupta
Freelance Creative Director with 17+ years of experience. Known for witty, fearless storytelling that makes small budgets shine.


Aarti Srinivasan
Currently an Executive Creative Director and Copywriter at BBH India with 16+ years in advertising. Known for authentic, stereotype-challenging storytelling.


Alisha Sharma
Executive Creative Director at The Script Room with 10+ years in advertising. Known for idea-first work and recognized by Cannes Lions, One Show, and IMPACT’s 30 Under 30.


Amey Chodankar
Creative Director at Only Much Louder with 10+ years in design-led storytelling. Named Creative Director of the Year 2022 and recipient of several Cannes Lions.
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