top of page

An Initiative By Purpose Studios



Gurbaksh Singh
Based in Gurgaon Gurbaksh Singh is the Chief Innovation Officer at Dentsu Creative India, where he leads the agency’s creative and innovation agenda across emerging technology and storytelling. Known for his work at the intersection of creativity and technology, he focuses on building ideas that combine data, design, and cultural insight to create meaningful brand experiences. At Dentsu, Singh has spent over two decades shaping the network’s creative and innovation capabiliti


Ira G
Based in Mumbai Ira G is a highly awarded creative leader with a career spanning 15 years across some of the world's most renowned agencies, including Lowe Lintas, BBH India, Publicis, and Saatchi & Saatchi. Currently the Chief Creative Officer (CCO) at Toaster, Ira has been instrumental in expanding the agency’s creative scope, evolving it from a digital-first firm to a full-scale integrated creative powerhouse. Her portfolio boasts an impressive range of global and Indian b


Aarti Samant
Based in Mumbai Aarti Samant, is a digital marketing consultant and founder of MicDrop Digital, a brand and marketing consultancy that works closely with businesses to build distinctive, purpose-led brand narratives and strategies. She is also the co-founder of Sorted, a digital-first platform focused on making marketing education accessible and actionable. Known online as “The Sorted Girl,” her social media presence is centred on simplifying marketing, content strategy, and


Mitesh Kothari
Based in Mumbai Mitesh Kothari is the Co-founder and Chief Creative Officer at White Rivers Media, a comprehensive creative agency made for the digital age. Before starting his agency, Mitesh was an account manager at WATConsult, and later, Business Head (West) at Viralocity. Under his leadership, White Rivers Media was awarded a silver for Social Media Agency of the Year, and a bronze for Independent Digital Agency of the Year, in 2024. A MarTech enthusiast and new-age marke


Aalap Desai
Based in Mumbai Aalap Desai is the Co-founder and Chief Creative Officer at Tgthr, a full-funnel creative agency he founded in 2023, alongside Rahul Vengalil. Aalap started his professional career in 2008, as a junior copywriter at Publicis, following which he steadily climbed the ladder to the role of copywriter at Ogilvy, and then senior copywriter at DDB Mudra Group. After his stints as a copywriter, he served as the creative group head at JWT, and as a creative director a


Karthik Srinivasan
Based in Bangalore Karthik Srinivasan is a Communications Strategy Consultant with two decades of experience in shaping brand perceptions across corporate communications, public relations, marketing, investor relations, and digital strategy. With expertise in both B2B (technology) and B2C brands, he has successfully navigated agency and client environments to build impactful narratives. An award-winning strategist, Karthik has been recognized with gold at Socialathon India 20


Tara Kapur
Based in Mumbai Tara Kapur leads the India team for the Duolingo English Test (DET), where she works on expanding access to English language certification for students aspiring to study abroad, having also been the first hire for DET in India and helping grow its presence among Indian test-takers. With over 16 years of experience across content, brand building, and storytelling, Kapur has worked across media, marketing, and content creation. Kapur has completed a Leadership a


Harinder Singh Pelia
Based in Bangalore Harinder Singh Pelia is a marketer, author, and founder of the 10Xer Club—a platform focused on upskilling and connecting India’s marketing professionals. He is also pursuing a PhD in marketing at XLRI Jamshedpur. Pelia is best known for his sharp insights into marketing psychology, personal branding, and career growth, which he shares through his writing, speaking engagements, and strong presence as a LinkedIn Top Voice and TEDx speaker. He holds an MBA in


Kalpesh Patankar
Based in Mumbai Kalpesh Patankar is the Group Chief Creative Officer at VML India, where he leads the agency’s creative vision. With nearly two decades of experience, he has worked across markets in India, Southeast Asia, and the Middle East, shaping campaigns and building creative teams. Patankar began his career at Saatchi & Saatchi Mumbai, before moving on to McCann Erickson Malaysia and Ogilvy Singapore, building early experience across India and Southeast Asia. Over the


Anupama Ramaswamy
Based in Gurgaon Her journey into the world of ideas began in an unexpected place: studying plant life during her college years. But her curiosity and passion for storytelling eventually led her to pursue an MBA and pivot to the advertising world, where she’s since become a powerful force. With over two decades of experience, Anupama has held leadership roles in some of India’s top creative agencies, including Draft FCB, Rediffusion Y&R, Euro RSCG, Lowe, and JWT (now Wunderma


Sooni Taraporevala
Based in Mumbai Sooni Taraporevala is an Indian screenwriter, filmmaker, and photographer best known for writing the screenplays for internationally acclaimed films such as Salaam Bombay!, Mississippi Masala, and The Namesake, directed by her long-time collaborator Mira Nair. Taraporevala attended Harvard University, where she studied English and American literature while also taking courses in film and photography. She later joined the Cinema Studies Department at New York U


Natasha Duursma
Based in the UK Natasha Duursma is a London-based cinematographer working across commercials, music videos, and narrative projects. She initially began her career in lighting before transitioning into cinematography, developing her work through the lighting route in the film industry. Her commercial work spans fashion, beauty, and brand campaigns, with projects for clients including Adidas, Mango, Zalando, Vogue, Audemars Piguet, Taylor & Hart, and McLaren x Google Pixel. Alo
bottom of page