Darshana Shah

Based in Mumbai

Darshana Shah is the Group Chief Marketing Officer at Aditya Birla Capital. A marketing, digital, and customer experience leader, she brings over 25 years of cross-industry impact spanning financial services, health insurance, retail, and technology. At Aditya Birla Capital she provides strategic direction and leadership for brand and marketing across omnichannel consumer touchpoints. 

A Harvard Business School alum of the Senior Executive Leadership Program in Business Administration and Management, Shah has built a strong career in marketing, with significant experience across retail brands. She has held leadership roles at organisations such as Reliance Retail, HyperCITY Retail, and Shoppers Stop, shaping marketing and customer experience strategies across large-format retail environments. 

Recognised among Pitch’s Top 50 Women Leaders in Marketing from 2023 to 2025, Shah has been honoured with accolades such as Best Digital & Mobile Marketer at the MMA Awards.

Deeply invested in building brands for a digital-first world, she approaches marketing through the lens of customer-centricity, data, and evolving consumer behaviour. Shah actively engages with themes of AI, creativity, and cultural intelligence, championing the integration of technology with human insight to drive meaningful brand experiences, and is committed to shaping a more adaptive, forward-looking model of leadership in an era of constant reinvention.

Linkedin: Darshana Shah