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An Initiative By Purpose Studios



Richa Chadha
Based in Mumbai Richa Chadha is an Indian actress who works primarily in Hindi cinema, along with streaming and television productions. She made her screen debut with a supporting role in Oye Lucky! Lucky Oye! (2008). Born in Amritsar and raised in Delhi, Chadha studied at St. Stephen’s College. She began her career as a model before moving into theatre, performing in stage productions under theatre director Barry John. Her breakthrough came with Anurag Kashyap’s Gangs of Was


Nandini Shrikent
Based in Mumbai Nandini Shrikent is an Indian casting director and co-founder of Kabiku Productions. Over a career spanning more than two decades, she has worked on the casting of several Hindi films, including Zindagi Na Milegi Dobara (2011), Yeh Jawaani Hai Deewani (2013), and Gully Boy (2019). Shrikent was exposed to international cinema at a young age through her mother, who worked with Cinemalaya, a platform for Asian cinema in New Delhi. She initially worked behind t


Mona Singh
Based in Mumbai Mona Singh is an Indian actress who works across Hindi television, films, and web series. She gained recognition with the lead role of Jasmeet “Jassi” Walia in Jassi Jaissi Koi Nahin (2003–2006), for which she received multiple television awards and became one of the higher-paid actors on Hindi television at the time. Born in Chandigarh, Singh began her career on television before moving into reality programming and hosting. She won the first season of the dan


An Early Christmas Present from GAM
Here's a look at some of our favourite Christmas campaigns before we end this year on a high!


Top 10 Websites for Advertising Inspiration
Your go-to websites for when you need advertising inspiration!
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