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An Initiative By Purpose Studios



Tajdar Junaid
Based in Mumbai Tajdar Junaid is an Oscar-nominated multi-instrumentalist, composer, songwriter, and producer based between Kolkata and Mumbai. He works across films, documentaries, independent music and advertising, bringing together Indian and international influences, with over a decade of experience across cinema, live performances, and collaborations. His debut album ‘What Colour Is Your Raindrop’ (2013) was listed among Rolling Stone India’s top albums of the year. His


Vineet Mahajan
Based in Mumbai Vineet Mahajan is the Creative Director at OpenAI and the Founder of Viem Collective. A highly awarded creative professional, he is known for blending strong artistic sensibilities with strategic thinking, bringing a distinctive visual and narrative depth to his work. A Bachelor of Fine Arts by training, Vineet began his career in advertising with a deeply visual approach to storytelling. Over the years, he has built an expansive body of work across leading ag


Shyam Kumar K
Based in Bangalore Shyam Kumar K is the Senior Brand Manager at KRAFTON Inc. India, a leading video game publishing and holding company. A marketing professional with a strong foundation in brand strategy, his work is centered on culturally relevant storytelling, fostering deep community engagement, and positioning gaming as a mainstream entertainment category in India. With an early interest in media and advertising, he began his journey as an intern at Leo Burnett. His care


Ashish Mishra
Based in Bangalore Ashish Mishra is the Chief Marketing Officer at ACKO, with over 22 years of experience in marketing. He has built and scaled brands across diverse industries, with a strong focus on driving growth and shaping modern brand narratives. At ACKO, he has played a key role in the company’s rapid expansion. His experience spans both agency and client-side roles. On the agency front, he worked with leading networks such as DDB Mudra Group and Lowe Lintas, where he


Pratik Shetty
Based in Bangalore Pratik Shetty is the Vice President – Growth and Marketing at Flipkart, where he leads the brand’s growth charter and integrated marketing strategy across one of India’s largest and most influential digital commerce platforms. An IIM Ahmedabad alumnus, Pratik began his career with Mondelēz International, where he spent several formative years building some of India’s most iconic FMCG brands. As a Brand Manager, he was responsible for end-to-end brand strate


Manasvi Gosalia
Based in Dubai Manasvi Gosalia is the Founder and Executive Producer at Déjàvu, an international film production and post-production company, and one of the key names in the Middle East’s advertising film ecosystem. With a career rooted in craft and scale, he has built Déjàvu into one of the region’s leading production houses, known for delivering high-quality, award-winning work across global brands and agencies. Born in Mumbai and raised in the Middle East, Gosalia began hi


Emma de la Fosse
Based in the UK Emma de la Fosse is a Creative Leader and Creative Consultant at The Effectiveness Partnership, with over 35 years of experience in the industry. Widely regarded as one of the foremost female creative leaders, she has built a career defined by innovative, multi award-winning work across disciplines, both individually and as a Chief Creative Officer. Her work spans brand, digital, customer experience, and PR, with a consistent focus on using creativity to drive


Bianca Guimaraes
Based in USA Bianca Guimaraes is a Founding Partner and Executive Creative Director at Mischief USA, known for creating culturally impactful work that pushes both brands and conversations forward. Her portfolio spans campaigns that have reshaped how global brands engage with audiences and address complex social issues. Her work has earned over 100 international awards, establishing her as a distinctive creative voice in the global advertising landscape. She began her career i


Arpana Kumar Ahuja
Based in Delhi Aparna Kumar Ahuja is the EVP & Head of Corporate Brand & Communications at Jindal Steel, where she leads the company’s brand, reputation, and strategic communications agenda. With over three decades of experience, she brings expertise in business strategy, reputation management, marketing communications, crisis preparedness, and stakeholder engagement, playing a key role in shaping a company’s narrative and growth. Drawn to public relations early on for its b


Hephzibah Pathak
Based in Mumbai Hephzibah Pathak is the Executive Chairperson of Ogilvy India, where she leads its strategic direction, growth, and transformation agenda. Having been with the agency for almost three decades, she is known for her deep client focus and has been a trusted partner to many of Ogilvy’s key clients. Over this time, she has played a defining role in shaping the agency’s evolution—driving category-defining work and contributing significantly to its growth, culture, a


Ryan Mendonca
Based in Mumbai Ryan Mendonca is an Ad Film Director at Bang Bang Mediacorp, Mumbai, known for bringing humour and wit into his storytelling while maintaining a sharp, modern visual aesthetic. He began his career at Ogilvy, Mumbai, spending a decade shaping campaigns for Cadbury, Unilever, Kodak, BCCI, and Taj Hotels, before moving to MTV India, where he headed the creative department and discovered his passion for directing. Ryan’s campaign for YouTube India – ‘From Ganji to


Neda Zag
Based in Dubai Neda Zag is a highly polished offline editor. She is the co-founder of Cold-Cutz, a startup post-production studio based in Dubai, specializing in advertising and housing freelancers from all over the world. Neda initiates each project by seeking to grasp the unique style, visual references, and overall tone of every director's body of work. For her, film editing goes beyond mere shot matching and sequence stitching. It transcends the notion of correctness and


Harshhik S. Suraiya
Based in Mumbai Harshhik S. Suraiya is the Director and Founder of Studio Zuno — a versatile creative professional with expertise in filmmaking, writing, and graphic design. Before establishing Studio Zuno, he served as Co-Founder and Director at Vanilla Films. Harshhik began his career in advertising as an Art Director at Ogilvy in 2008, later moving to McCann Erickson as Senior Creative Solutions Art. He then returned to Ogilvy, this time as a Creative Director, where he fu


Karthik Srinivasan
Based in Bangalore Karthik Srinivasan is a Communications Strategy Consultant with two decades of experience in shaping brand perceptions across corporate communications, public relations, marketing, investor relations, and digital strategy. With expertise in both B2B (technology) and B2C brands, he has successfully navigated agency and client environments to build impactful narratives. An award-winning strategist, Karthik has been recognized with gold at Socialathon India 20


Tara Kapur
Based in Mumbai Tara Kapur leads the India team for the Duolingo English Test (DET), where she works on expanding access to English language certification for students aspiring to study abroad, having also been the first hire for DET in India and helping grow its presence among Indian test-takers. With over 16 years of experience across content, brand building, and storytelling, Kapur has worked across media, marketing, and content creation. Kapur has completed a Leadership a


Kalpesh Patankar
Based in Mumbai Kalpesh Patankar is the Group Chief Creative Officer at VML India, where he leads the agency’s creative vision. With nearly two decades of experience, he has worked across markets in India, Southeast Asia, and the Middle East, shaping campaigns and building creative teams. Patankar began his career at Saatchi & Saatchi Mumbai, before moving on to McCann Erickson Malaysia and Ogilvy Singapore, building early experience across India and Southeast Asia. Over the


Sooni Taraporevala
Based in Mumbai Sooni Taraporevala is an Indian screenwriter, filmmaker, and photographer best known for writing the screenplays for internationally acclaimed films such as Salaam Bombay!, Mississippi Masala, and The Namesake, directed by her long-time collaborator Mira Nair. Taraporevala attended Harvard University, where she studied English and American literature while also taking courses in film and photography. She later joined the Cinema Studies Department at New York U


Natasha Duursma
Based in the UK Natasha Duursma is a London-based cinematographer working across commercials, music videos, and narrative projects. She initially began her career in lighting before transitioning into cinematography, developing her work through the lighting route in the film industry. Her commercial work spans fashion, beauty, and brand campaigns, with projects for clients including Adidas, Mango, Zalando, Vogue, Audemars Piguet, Taylor & Hart, and McLaren x Google Pixel. Alo


Kasper Tuxen
Based in Denmark Kasper Tuxen is a Danish cinematographer working across feature films, commercials, and music videos. Born in Copenhagen, he has built a career in both cinema and global advertising. Tuxen is best known for his cinematography on films such as The Worst Person in the World (2021), directed by Joachim Trier, The Apprentice (2024), and Sentimental Value (2025). His work on The Worst Person in the World contributed to the film’s strong international reception fol


Albert Salas
Based in Spain Albert Salas is a cinematographer and visual storyteller born in Barcelona, whose work spans cinematography and photography across films, commercials, and music videos. After spending nearly a decade living in New York, he now lives and works between Spain and the United States, collaborating on international productions across multiple visual formats. Salas’ first feature film as director of photography, Obey (2018), marked an important breakthrough and earned


Richa Chadha
Based in Mumbai Richa Chadha is an Indian actress who works primarily in Hindi cinema, along with streaming and television productions. She made her screen debut with a supporting role in Oye Lucky! Lucky Oye! (2008). Born in Amritsar and raised in Delhi, Chadha studied at St. Stephen’s College. She began her career as a model before moving into theatre, performing in stage productions under theatre director Barry John. Her breakthrough came with Anurag Kashyap’s Gangs of Was


Nandini Shrikent
Based in Mumbai Nandini Shrikent is an Indian casting director and co-founder of Kabiku Productions. Over a career spanning more than two decades, she has worked on the casting of several Hindi films, including Zindagi Na Milegi Dobara (2011), Yeh Jawaani Hai Deewani (2013), and Gully Boy (2019). Shrikent was exposed to international cinema at a young age through her mother, who worked with Cinemalaya, a platform for Asian cinema in New Delhi. She initially worked behind t


Mona Singh
Based in Mumbai Mona Singh is an Indian actress who works across Hindi television, films, and web series. She gained recognition with the lead role of Jasmeet “Jassi” Walia in Jassi Jaissi Koi Nahin (2003–2006), for which she received multiple television awards and became one of the higher-paid actors on Hindi television at the time. Born in Chandigarh, Singh began her career on television before moving into reality programming and hosting. She won the first season of the dan


An Early Christmas Present from GAM
Here's a look at some of our favourite Christmas campaigns before we end this year on a high!
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