Few countries celebrate quite like India. From Diwali, Eid and Holi to Durga Puja, Onam, Pongal and Christmas, every festival here comes with its own traditions, emotions and stories passed down through generations. For brands, these occasions represent more than just a spike in sales. These occasions are an opportunity for them to become a part of the celebrations themselves. The Evolution of Festive Advertising Over the decades, Indian festive advertising has had a remarkab

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