What Makes Amul Visually Appealing and Memorable
A deep dive into Amul's visual marketing strategy
top of page
An Initiative By Purpose Studios
How Top 5 Brands of India Advertise: 20 Years of Successful Advertising Simplified
Today we study about the advertising gimmicks of India's Top 5 brands to understand better the reason behind their immense success
Into the World of Instagram Advertising
Let's have a look at advertising in the ecosystem of Instagram
From Ayappa K to Tom Kuntz: Exploring Humour in Advertising
Understand the effectiveness of humour in advertising through the works of the best commercial directors in the game.
Radio Advertising: From Medium To Mind
Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?
The Art of Storyboarding
Your one-stop blog to everything you need to know about storyboards.
Advertising Through The Ages
Let's have a look at how advertising has evolved through the ages
Why Brand Storytelling Matters
Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.
Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy
Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.
Advertising Lessons from Piyush Pandey - India's Very Own Ad Man
Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey
The Future of Advertising & How You Can Adapt
AI-written ads, scarily accurate ad targeting and tech vs. creativity - we examine all the possible scenarios of the advertising future.
The Strategy of Meme Marketing
From effective strategies to successful case studies, here's how you can use memes to help build and grow your brand!
Top 10 Websites for Advertising Inspiration
Your go-to websites for when you need advertising inspiration!
How to Master Advertising: Lessons from Jeff Goodby & Rich Silverstein
Step up your advertising game with lessons from advertising legends - Jeff Goodby and Rich Silverstein.
Best International Women's Day Ad Campaigns
Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.
Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers
Netflix’s Campaign Study: #HappyNewPrices
From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.
bottom of page