Based in Mumbai
Founder and Creative Partner at Spring Marketing Capital. Prior to this role, he served as the Chairman and Chief Creative Officer at Lowe Lintas for 15 years, where he led the creative efforts for a variety of clients and helped establish the agency as one of the top creative firms in the industry.
One of his notable accomplishments was creating the launch campaign for BPL Mobile in Mumbai before moving to CNBC India to establish The Cell, an in-house advertising cell for the group. He joined Lowe Lintas in 2003, where he has worked on brands such as Idea Cellular, Surf Excel, Kissan, Axis Bank, Tanishq, and Fastrack.
In 2005, he played a key role in the successful launch of the "Dirt is Good" campaign for the detergent brand, Surf Excel in India, which received widespread recognition at Indian advertising award shows. More recently, he has contributed to the success of Idea Cellular's "Ullu Banaoing" and "IIN" campaigns, both of which were among the top 10 campaigns in India.
His work for Tanishq's taboo-busting remarriage advertisement received extensive coverage in reputed publications such as the Wall Street Journal, Huffington Post, and Adweek, among others.
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