Abhijat Bharadwaj is the Chief Creative Officer at Dentsu Creative Isobar, bringing over 17 years of advertising experience to his projects.
Known for his ability to generate new ideas, he places strong insights and Indian cultural nuances at the heart of each campaign he creates.
Bharadwaj has earned significant recognition, including Gold and Bronze awards at the 2022 Spikes Asia International Advertising Festival for his Money Heist Season 5 campaign for Netflix.
His notable campaigns include Netflix "Netflix for All", Adidas World Cup "Teen ka Dream", Indian Super League "Yeh Diwali Football Wali" and Pizza Hut ft. Bhuvan Bam.
Before his current role at Dentsu, Abhijat was the Chief Creative Officer at Creativeland Asia, where he led teams working on major brands such as Netflix, Swiggy, Pizza Hut, and Godrej.
Bharadwaj has also served as an Executive Producer at Star India, where he headed advertising for Premium & Emerging Sports. During his tenure, he launched the Hero Indian Super League and led the creative development of Hotstar's inaugural Indian Premier League campaign. He also played a key role in developing the positioning of ProKabaddi.
His vision is to merge his Indian roots with world-class storytelling to create outstanding content for the Indian market. He particularly enjoys working on scripts and concepts for films and web series, aiming to deliver stories that resonate deeply with audiences.
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LinkedIn: Abhijat Bharadwaj
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