P. G. Aditiya

Based in Bangalore

P. G. Aditiya is the Co-founder and Chief Creative Officer at Talented, a creative agency he initiated in 2022, alongside his former partner at Dentsu Webchutney, Gautam Reghunath.

Before Talented, Aditiya served as the Chief Creative Officer at Dentsu Webchutney for over a decade, where he achieved the title of 'India's Youngest National Creative Director' of a network agency, and under his leadership, the agency was named among 'One of the 10 Bravest Creative Agencies on the Planet' by Contagious Magazine.

The creative teams led by him have helped bag the highest tally for India at Cannes Lions & Spikes Asia (bagging India’s first awards in Social & Influencer and Creative E-commerce, and a Grand Prix at Spikes Asia). Aditiya himself has won the titles of "Creative Person of the year" by Campaign in 2019, APAC's #1 Chief Creative Officer by the One Show, and "Creative Agency Leader of the Year" by the IAA. He has also, twice in a row, spoken at the Cannes Lions, representing the Indian advertising landscape. In 2023, he served as a juror at the Cannes Lions.

Aditiya's storytelling is bold, confrontational and unmissable. He speaks of things society is too shy to address, and initiates a real change through the craft of creative advertising. With an incredible understanding of both client briefs as well as the audience's psyche, he leaves behind stories that do more than just selling a product–ensuring that the brand's ethos is understood and aligned with the masses.

Some of Talented's notable work are Urban Company 'Chhota Kaam', 'Chhoti Soch' and 'Chhoti Baat', Britannia 'Nature Shapes Britannia', IGP 'Main Samay Hu', Tanishq 'Fathers Raised by Daughters', Metro 'Takes You to the New'. Both their campaigns, Swiggy 'Why is This a Swiggy Ad?', and Cleartrip 'Or Travel On Cleartrip' have won a Silver each in Media at the Cannes Lions in 2023. Talented's brand portfolio also includes MakeMyTrip, Homelane India, Google, Flipkart, and XYXX Crew.

Social Media Handles:

- LinkedIn - P. G. Aditiya

- Instagram - @pgaditya

Website: talented.agency