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An Initiative By Purpose Studios



Farrokh Chothia
An award-winning photographer and filmmaker with over 20 years of experience across fashion, documentary, and portraiture.


Swapan Parekh
With over 40 years of experience, he is known for blending documentary realism with advertising finesse. A World Press Photo winner, his emotive imagery has shaped India’s visual storytelling.


Chinmay Salaskar
Chinmay Salaskar is a cinematographer working across advertising and narrative content. Known for his clean visual style, fluid camera work and adaptable approach to storytelling.


Archana Borhade
Archana Borhade, ISC, is a producer, director, cinematographer, and screenwriter whose work spans feature films, advertising, and documentary storytelling.


Tripti Dimri
Bollywood actor with understated elegance, contemporary appeal, and rising popularity, works acrorss fashion, beauty, and lifestyle-led youth brands.


Pooja Gupte
Pooja Gupte is a cinematographer whose work spans feature films, commercials, short films, and web series. Known for her thoughtful visual approach and character-focused storytelling, she brings a strong sense of atmosphere and emotional depth to her work across formats.


Linesh Desai
Linesh Desai is a cinematographer and visual artist whose work spans advertising, documentaries, and streaming content. Known for his naturalistic visual style and observational approach, he creates imagery that combines authenticity, atmosphere, and storytelling.


Shubman Gill
Indian cricketer whose elegant batting style, composure, and youthful appeal have made him a fast-rising face in advertising across sports, lifestyle, and performance-driven brands.


Shilpa Shetty
A wellness and lifestyle icon whose long-standing association with fitness, health, and natural living has made her a strong advertising presence across beauty, nutrition, and holistic lifestyle brands.


Salman Khan
One of India’s biggest entertainment icons, whose enduring mass appeal, larger-than-life persona, and cultural influence have made him a dominant force in advertising across consumer, lifestyle, and mass-market brands for over three decades.


Rohit Sharma
Indian cricketer and national team captain whose consistency, elegance, and mass appeal have made him a trusted advertising face across sports, lifestyle, automotive, and consumer brands.


Priyanka Chopra Jonas
Global actor and entrepreneur whose international career, confident persona, and cross-cultural influence have made her one of the most powerful faces in advertising across fashion, beauty, luxury, and lifestyle categories.


Pankaj Tripathi
Widely respected Indian actor whose grounded screen presence and credibility have made him a preferred face for advertising across finance, public infrastructure, automotive, FMCG, and tourism categories.


Neeraj Chopra
India’s Olympic javelin champion whose discipline, humility, and historic achievements have made him a highly trusted advertising face across sports, lifestyle, and performance-driven brands.


Madhuri Dixit
One of Indian cinema’s most enduring icons, whose timeless elegance, grace, and trusted public image have made her a long-standing and credible presence in advertising across FMCG, lifestyle, and household brands.


Allu Arjun
One of India’s most influential pan-India stars, Allu Arjun has become a powerful face in advertising, bringing his mass appeal, dynamic screen presence, and cultural impact to brand storytelling


Good Ads Matter Awards 2026 Winners
Here's to the incredible winners of the Good Ads Matter Awards 2026


Emma Branderhorst
Based in the UK Emma Branderhorst is a director at The Corner Shop, an international production company known for representing filmmakers across commercials, film, and branded content, with offices in London and Los Angeles. Emma began her career with independent short films, developing a distinct voice centred on realism and female perspectives. Her early films, including ‘Under the Skin’, ‘Ma Mère et Moi’, and ‘Spotless’, premiered at the Berlin International Film Festival


Sudhir Mishra
Based in Mumbai Sudhir Mishra is an Indian filmmaker known for his work as a director and screenwriter, with a career spanning over three decades. He is widely recognised for his socially and politically driven storytelling, often exploring themes of identity, power, and human relationships. He began his career in the 1980s as an assistant director and screenwriter, working on films like ‘Jaane Bhi Do Yaaron’. He made his directorial debut with ‘Yeh Woh Manzil To Nahin’ (198


Goh Iromoto
Based in the USA & Canada Goh Iromoto is an Emmy-nominated filmmaker known for emotionally grounded storytelling that spans intimate human narratives and large-scale commercial work. Represented by PRETTYBIRD in the US and UK, and Steam Films in Canada, his work blends cinematic visuals with deeply personal storytelling. His style is defined by a naturalistic and empathetic approach, with a strong emphasis on casting and performance. He often works with real people and lived


Bianca Poletti
Based in the USA Bianca Poletti is an Argentine-American director and photographer associated with Biscuit Filmworks, known for her work across commercials, music videos, and short films. Based in Los Angeles, she has built a strong reputation for creating visually driven, character-focused stories, often exploring coming-of-age narratives and different facets of the human psyche. With work that spans narrative film, commercial work, and photography, she is known for combinin


Georgia Hudson
Based in the UK Georgia Hudson is a director and artist associated with Park Pictures, known for her work across commercials, music videos, and film. Based in London, she has built a strong reputation for creating visually striking, emotionally driven work that combines performance, movement, and storytelling. She began her career through fashion, art, and media—working as a photographer’s assistant, performance artist, and videographer at i-D Magazine—before transitioning in


Kyle Cody
Based in the USA Kyle Cody is a VFX artist and Creative Director at Electric Theatre Collective, United States. With over 15 years of experience, he is known for leading high-end visual effects work across global advertising, combining storytelling with advanced VFX techniques. He began his career in visual effects and spent over a decade at The Mill in New York, where he rose to Head of 2D and VFX Supervisor, leading large teams and complex commercial projects. He later join


Ina Pira
Based in the USA Ina Pira is the Head of Curation at Vimeo, USA, where she leads the platform’s curation efforts, including the widely recognised Staff Picks program. In this role, she is responsible for identifying, selecting, and showcasing standout films and videos, working closely with filmmakers and shaping how high-quality content is discovered and promoted on the platform. Before joining Vimeo, Ina built her background in film programming and festival curation. She wo
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