Gauri Burma

Gauri Burma is a Founding Member and Senior Creative Director at Fundamental, a newly launched independent creative agency. She brings over a decade of impactful experience from advertising houses, now co-creating the creative direction at Fundamental alongside Mithun Rajam.

Her professional journey began as a Copywriter in 2010 at Minority Brand Creation and Management LLP. She then advanced through key creative roles at Taproot Dentsu—where she rose to Creative Group Head—followed by Associate Creative Director stints at Leo Burnett and DDB Mudra before joining Fundamental in 2023.

Gauri’s creative portfolio spans work for major brands including Uber, Meesho, MPL, Facebook, Discovery, McDonald’s, Cinthol, Parle Agro, and Asian Paints, illustrating her versatility across diverse categories and formats.

Bringing both emotional resonance and strategic impact to her work, she blends observational insight with creative storytelling—crafting campaigns that speak to both hearts and business goals.

Social Media Handles:

Instagram: @gauriburma

LinkedIn: www.linkedin.com/in/gauriburma 

Behance: www.behance.net/gauriburma