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Aarti Srinivasan

Based in Mumbai

An experienced advertising writer with over 16 years in the industry, Aarti is currently the Executive Creative Director and Copywriter at BBH India.

Prior to this role, she held the position of Senior Creative Director at BBDO India and Creative Director at Ogilvy.

Her work on the 'Son #ShareTheLoad' campaign for Ariel at BBDO received widespread acclaim both in India and abroad, including the Grand Prix at Spikes Asia 2019 in the Glass Award for Change.

Aarti currently leads the creative work for a range of diverse brands at BBH, including Mahindra Racing, CaratLane, Roposo, and Marico. Her passion for sharing stories with children through Read-Alouds of diverse and inclusive picture books has led her to become an active volunteer with TCLP (The Community Library Project), which operates three free libraries and a digital library that serve over 5000 children in underprivileged communities in India.

Her extensive experience and leadership roles in these top advertising agencies make her one of the best in the business!


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