Shikha Gupta

Based in Mumbai

With over 16 years of experience spanning both agency and brand-side roles, Shikha Gupta is a creative force known for her sharp storytelling and impactful campaigns. Having worked on brands with both big budgets and small budgets, she believes that the strength of an idea should never be limited by resources—only by imagination.

Shikha has held leadership roles across some of India’s most dynamic brands and agencies. As Creative Head at Slice, she played a key role in shaping the brand’s voice at a crucial growth phase. At Swiggy, she helped define the communication for sub-brands like Swiggy Instamart and Swiggy Genie, delivering some of the brand’s most memorable campaigns. Her tenure at Bliss Club saw her lead groundbreaking campaigns like Bitchclub 2.0 and Aliens Vs. Women, further cementing her reputation for bold, culture-defining storytelling. She has also worked with Urban Ladder, Rediffusion Y&R, ideas@work, and Grey Worldwide, bringing her expertise in creative direction, scriptwriting, and team leadership to every project.

In 2020, Shikha was recognized as one of Impact Magazine’s Top 50 Most Influential Women, a testament to her industry-wide influence. In November 2024 she soft-launched her creative agency, where she continues to push creative boundaries. With a passion for building brands, Shikha remains a trailblazer in the advertising world. Social Media Handles: LinkedIn: Shikha Gupta