Aditya Sobti
- himanshu105
- Oct 29
- 1 min read
Aditya Sobti is a Creative Director at Schbang, where he leads creative for digital brand experiences across high-impact clients. His portfolio spans Disney+ Hotstar, Marvel India, Groww, Swiggy Genie, BookMyShow, Uno India, Britannia SnackInc, Swiggy Minis, Valorant, and others—demonstrating his versatility across entertainment, fintech, foodtech, and gaming verticals.
Before joining Schbang, Aditya served as a Creative Lead at Amazon Prime Video, where he conceptualized and scripted promotional content for various original titles, as well as similar content for Netflix and Xiaomi. He began his creative journey as a Copywriter with Leo Burnett and later MullenLowe Lintas Group, building a strong foundation in writing and storytelling across media formats.
Aditya's leadership was pivotal behind the socially conscious “Pack One for Pintu” campaign for Robin Hood Army and Indian Express, which promoted food donation via community fridges to help reduce waste and hunger. The campaign went on to earn shortlist recognition in both “Best Use of User-Generated Content” and “Corporate Purpose & Social Responsibility” at the Good Ads Matter Awards 2025.
He was named “Young Writer of the Year” at the Good Ads Matter Awards 2025 for his work on “Pack One for Pintu”, acknowledging his ability to deliver impactful storytelling with purpose.
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