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Work In Progress

Based in the US


Founded in 2016 in Boulder, USA, the agency believes that every brand should be a work in progress. They operate as a full-service innovation and advertising agency. Prior to establishing WIP, the founding partners accumulated over six years of collaborative experience at CP+B, where they led successful campaigns for renowned brands such as Domino's, Hotels.com, Kraft Mac & Cheese, and Infiniti.


Having gained insights into the operations of big agencies and holding companies, they developed a new model that serves both themselves and their partners. Their approach has been recognized with prestigious awards including the Cannes Titanium Grand Prix, Grand Clio, Silver Effie, The One Show, and D&AD. Notable collaborations include brands like Mike's, Jimmy John's, Nescafe, and Kitkat, among others.


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