Brand Equity Marketing Awards

For nearly three decades, Brand Equity, the marketing and advertising magazine of The Economic Times, has been at the vanguard of bringing its readers the most interesting, engaging and relevant stories from the industry. In 2018, we took the next step in pushing the industry to further heights with the launch of the Brand Equity Marketing Awards.

The Brand Equity Marketing Awards is the ultimate prize for marketing excellence, with the best case-studies meticulously picked by some of the industry’s foremost practitioners. The awards encompass the entire breadth of the marketing universe as well as recognising stellar contributions of individual practitioners in marketing and advertising.

After a rigorous elimination round, a jury made up of senior industry leaders will deliberate and pick the final winners – the year's best Print Campaign, Brand Launch, Digital Marketing Campaign, Innovation, Integrated Marketing Campaign, Mobile Marketing Campaign, Brand Experience and Television Campaign.

Rules and Regulations/Criteria

The participating organisation should have its registered office in India and carrying out business in India as a sole proprietorship, partnership, public company, private company, HUF or trust SMEs.
The organisation must have at least 2 complete years of office and business operations in India as on December 31.
The marketing campaign should have been implemented in the period January 01 to December 31.
In the case of the Brand launch category, the brand needs to have launched no earlier than January the previous year.
The Marketing Campaign should have been released and implemented in India in the above period demonstrating its impact within the Indian territory.