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Shark Awards


ETBrandEquity.com’s Shark Awards aims to recognise these very skills that resulted in excellent marketing work across industries in the past year by professionals who know their jobs like the back of their hands.


The awards rest on the careful and meticulous scrutiny of campaigns by marketing experts who will assess entries on parameters such as Objective & Challenges, Originality & creativity of the idea, Strategy implementation, Message Alignment with TG and Impact. Needless to say, the competition will be tough. After all, being a true marketer is not up everyone’s alley.


The awards are open to media agencies, creative agencies, brands, and mobile & digital marketing agencies & any other organisation related to branding, advertising, and marketing.


Categories


  1. Industry Awards

  2. Campaign Awards

  3. Special Awards

(each category is further divided into sub-categories)


Rules and Regulations/Criteria

  • Each campaign should have the following elements: objective, innovative solution, execution and implementation strategy, ROI, and measurable impact

  • There is no overall limit in the submission of the same piece of work, as long as the chosen categories are relevant

  • The competition is open to campaigns ( implemented only for Indian markets) created, published, and promoted between 1st March 2022 to 31st March 2023

  • If you had applied for Shark Awards (previous edition) and didn't win in the applied category. Then you may re-submit your nomination if the campaign was active between 1st March 2022 to 31st March 2023. Kindly submit impact and supportings to validate the same

  • Campaigns that were initiated before the given timeline, but had a major portion of their work completed between 1st March 2022 - 31st March 2023 are eligible to apply and nominate their entries. Impact of the campaign should be within this defined period and no results after 31st March2023 will be considered for the jury's evaluation

  • After 15th May, 2023, late fees of Rs 2000/ Entry will be applicable on the below amount

Tentative Submission Period


April - May


Entry Fees


  • Campaign, Industry Categories: INR 21,000/-

  • Special Awards: INR 22,000/-

  • Campaign of the Year, Disruptive Brand of the Year: INR 25,000/-

+ 18% GST


Discount (Not applicable on early bird entries)

  • 10 - 20 entries: 10% Discount

  • 21+ entries: 15% Discount

  • 51+ entries: 20% Discount


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