Santosh Padhi, also known as Paddy, is a renowned Indian advertising professional and the Chief Creative Officer and Founder of Taproot Dentsu. He is widely regarded as one of the most creative minds in the Indian advertising industry.
Padhi began his advertising career with Leo Burnett in 1995 and has worked with several leading advertising agencies in India, including Contract Advertising and JWT India. He founded Taproot India in 2009, which was later acquired by Dentsu to become Taproot Dentsu. Padhi has created several award-winning campaigns for brands such as Airtel, Pepsi, and The Times of India, among others. His work has won numerous awards, including several Cannes Lions, D&AD, and One Show awards.
Apart from his work in advertising, Padhi is also an accomplished artist and has held several exhibitions of his paintings. He is known for his passion for creativity and his ability to inspire his team to push the boundaries of what is possible.