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An Initiative By Purpose Studios



Ashish Mishra
Based in Bangalore Ashish Mishra is the Chief Marketing Officer at ACKO, with over 22 years of experience in marketing. He has built and scaled brands across diverse industries, with a strong focus on driving growth and shaping modern brand narratives. At ACKO, he has played a key role in the company’s rapid expansion. His experience spans both agency and client-side roles. On the agency front, he worked with leading networks such as DDB Mudra Group and Lowe Lintas, where he


Pratik Shetty
Based in Bangalore Pratik Shetty is the Vice President – Growth and Marketing at Flipkart, where he leads the brand’s growth charter and integrated marketing strategy across one of India’s largest and most influential digital commerce platforms. An IIM Ahmedabad alumnus, Pratik began his career with Mondelēz International, where he spent several formative years building some of India’s most iconic FMCG brands. As a Brand Manager, he was responsible for end-to-end brand strate


Nitin Saini
Based in Mumbai Nitin Saini is the Vice President of Marketing at Mondelēz India and a member of the India Country Leadership Team, where he leads the marketing mandate across one of India’s most iconic snacking portfolios. Nitin holds an MBA from IIM Calcutta and a Bachelor’s degree in Engineering from IIT Delhi, and is widely recognised for building brands that combine global scale with local cultural relevance. A Mondelēz veteran with over two decades at the company, Nitin


Binda Dey
Based in Mumbai Binda Dey is the Group Chief Marketing Officer at Knight Riders Sports, and IPL team Kolkata Knight Riders, bringing over two decades of experience across sports, media, and entertainment. She leads global marketing for the franchise, spanning brand, content, digital, licensing, and merchandising across its IPL and international teams, and has played a key role in shaping KKR into a globally recognised sports and entertainment brand. Early in her career, she w


Darshana Shah
Based in Mumbai Darshana Shah is the Group Chief Marketing Officer at Aditya Birla Capital. A marketing, digital, and customer experience leader, she brings over 25 years of cross-industry impact spanning financial services, health insurance, retail, and technology. At Aditya Birla Capital she provides strategic direction and leadership for brand and marketing across omnichannel consumer touchpoints. A Harvard Business School alum of the Senior Executive Leadership Program i


Anindita Veluri
Based in Bangalore Anindita Veluri is the Director of Marketing at Adobe India. A sales and marketing professional with over 25 years of experience, she has built her career at the intersection of technology, business, and creativity, holding leadership roles across both sales and marketing functions. At Adobe, she leads marketing for India, focusing on driving brand, growth, and customer engagement. Prior to Adobe, Veluri held leadership roles at Deloitte and IBM, where she


Aarti Samant
Based in Mumbai Aarti Samant, is a digital marketing consultant and founder of MicDrop Digital, a brand and marketing consultancy that works closely with businesses to build distinctive, purpose-led brand narratives and strategies. She is also the co-founder of Sorted, a digital-first platform focused on making marketing education accessible and actionable. Known online as “The Sorted Girl,” her social media presence is centred on simplifying marketing, content strategy, and


Harinder Singh Pelia
Based in Bangalore Harinder Singh Pelia is a marketer, author, and founder of the 10Xer Club—a platform focused on upskilling and connecting India’s marketing professionals. He is also pursuing a PhD in marketing at XLRI Jamshedpur. Pelia is best known for his sharp insights into marketing psychology, personal branding, and career growth, which he shares through his writing, speaking engagements, and strong presence as a LinkedIn Top Voice and TEDx speaker. He holds an MBA in


Inside the Minds of India's Top 1% Ad Makers: Watch the first ever Advertising Roundtable of the country here!
Hey! Here's a curation of all Good Ads Matter Roundtable Season 1 uploads in order for you to enjoy at one place. Have fun!
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