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An Initiative By Purpose Studios



Vineet Mahajan
Based in Mumbai Vineet Mahajan is the Creative Director at OpenAI and the Founder of Viem Collective. A highly awarded creative professional, he is known for blending strong artistic sensibilities with strategic thinking, bringing a distinctive visual and narrative depth to his work. A Bachelor of Fine Arts by training, Vineet began his career in advertising with a deeply visual approach to storytelling. Over the years, he has built an expansive body of work across leading ag


Max Geraldo
Based in Canada Max Geraldo is the Chief Creative Officer at GUT Toronto. With over 20 years of experience, he is one of the most awarded Brazilian creatives of his generation, having worked across leading agencies in Brazil, the United States, and Canada. He began his career in Brazil, working at agencies including JWT, AlmapBBDO, DM9DDB, Lew’Lara\TBWA, and FCB. While leading the creative team at FCB Brazil, the agency became one of the three most awarded in the country in 2


Pratik Shetty
Based in Bangalore Pratik Shetty is the Vice President – Growth and Marketing at Flipkart, where he leads the brand’s growth charter and integrated marketing strategy across one of India’s largest and most influential digital commerce platforms. An IIM Ahmedabad alumnus, Pratik began his career with Mondelēz International, where he spent several formative years building some of India’s most iconic FMCG brands. As a Brand Manager, he was responsible for end-to-end brand strate


Manasvi Gosalia
Based in Dubai Manasvi Gosalia is the Founder and Executive Producer at Déjàvu, an international film production and post-production company, and one of the key names in the Middle East’s advertising film ecosystem. With a career rooted in craft and scale, he has built Déjàvu into one of the region’s leading production houses, known for delivering high-quality, award-winning work across global brands and agencies. Born in Mumbai and raised in the Middle East, Gosalia began hi


Emma de la Fosse
Based in the UK Emma de la Fosse is a Creative Leader and Creative Consultant at The Effectiveness Partnership, with over 35 years of experience in the industry. Widely regarded as one of the foremost female creative leaders, she has built a career defined by innovative, multi award-winning work across disciplines, both individually and as a Chief Creative Officer. Her work spans brand, digital, customer experience, and PR, with a consistent focus on using creativity to drive


Bianca Guimaraes
Based in USA Bianca Guimaraes is a Founding Partner and Executive Creative Director at Mischief USA, known for creating culturally impactful work that pushes both brands and conversations forward. Her portfolio spans campaigns that have reshaped how global brands engage with audiences and address complex social issues. Her work has earned over 100 international awards, establishing her as a distinctive creative voice in the global advertising landscape. She began her career i


Ali Rez
Based in Dubai Ali Rez is the Chief Creative Officer at IMPACT BBDO Group for MENAP (Middle East, North Africa, and Pakistan), widely regarded as one of the most awarded creative leaders in the region. Under his leadership, IMPACT BBDO has achieved exceptional global recognition—winning 39 Agency or Network of the Year titles in just three years, ranking among the world’s top agencies, and delivering significant business growth alongside creative excellence. His work has earn


Sunil V
Based in Delhi Sunil is a pioneering force in Indian advertising and brand-building, currently serving as Creative Director at Potntial and Co-Founder & Director at Motherland Joint Ventures. With a career spanning Contract, McCann Erickson, and Ogilvy & Mather Delhi, where he played a pivotal role in shaping major campaigns—including the iconic Incredible India initiative. In 2004, he founded ‘A’, India’s most successful independent agency, which later merged with Wieden+Ken


Senthil Kumar
Senthil Kumar, an esteemed Creative Director in Asia, recognized on the Campaign Global Powerlist of The World's Most Creative People.
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