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An Initiative By Purpose Studios



Aarti Srinivasan
Currently the Executive Creative Director and a copywriter at BBH India, Aarti has over 15 years of industry experience


BBDO India
BBDO is among the oldest and most renowned agencies globally—combining purpose-driven insights, emotional storytelling and scalable impact to create meaningful work


Hemant Shringy
Managing Partner and Chief Creative Officer at Wondrlab, Hemant is the former CCO at BBDO India and FCB Ulka


Aarti Srinivasan
Currently an Executive Creative Director and Copywriter at BBH India with 16+ years in advertising. Known for authentic, stereotype-challenging storytelling.
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