Based in Mumbai, New Delhi, Bangalore
BBDO (Batten, Barton, Durstine & Osborn) was founded in 1891 in New York City. The agency was originally created as the George Batten Company, and in 1928, it merged with Barton, Durstine & Osborn to form BBDO, which has since grown into one of the largest and most well-known advertising agencies in the world.
BBDO India was established in 2008, as a consulting agency that specialises in advertising, strategic planning, branding, interactive marketing, e-mail marketing and e-CRM, direct marketing, mobile, social media and design.
BBDO India has shaped a philosophy relevant to the complex and diverse Indian consumer – a belief in not just creating ads but acts. The philosophy of “Create Acts, Not Ads” has been brought to life through long-term engaging programs in the shape of Social movements for various brands like Ariel, Gillette, Whisper, 7 Up, Johnson's Baby, GE, Aviva Life Insurance, Quaker Oats and Visa.
Their creative approach involves perfectly balanced composition of emotional storytelling, purpose-driven messaging, and hard-hitting impact, garnering them campaigns that are celebrated on the global forum.
Some of their most popular campaigns include Ariel #ShareTheLoad, Snickers 'Hungry? Grab a Snickers!', Bumble #EqualNotLoose, P&G 'Shiksha' and Ford #CommittedToServe.
BBDO India has the unique distinction of winning four inaugural Cannes Lion including a Grand Prix in following categories- PR Lion, Glass Lion and Black Lion for Creative Effectiveness. The agency's story is also a case study at Ominicom University, collaboration between Omnicom and Harvard Business School to provide management programs to senior management of all Omnicom companies.
Chairman & Chief Creative Officer: Paul Josy.
Social Media Handles:
Instagram - @bbdoindia
Linkedin - BBDO India
Website - bbdoindia.com