BBDO India

Based in Mumbai | New Delhi | Bangalore

BBDO (Batten, Barton, Durstine & Osborn) was founded in 1891 in New York City. The agency was originally created as the George Batten Company, and in 1928, it merged with Barton, Durstine & Osborn to form BBDO, which has since grown into one of the largest and most well-known advertising agencies in the world.

BBDO India was established in 2008, as a consulting agency that specialises in advertising, strategic planning, branding, interactive marketing, e-mail marketing and e-CRM, direct marketing, mobile, social media and design.

BBDO India has shaped a philosophy relevant to the complex and diverse Indian consumer—a belief in not just creating ads but acts. This philosophy has been brought to life through long-term engaging programs in the shape of social movements for various brands like Ariel, Gillette, Whisper, 7 Up, Johnson's Baby, GE, Aviva Life Insurance, Quaker Oats and Visa.

Their creative approach involves a balanced composition of purpose-driven insights, emotional storytelling, and scalable impact, emerging into meaningful campaigns.

Some of their most popular campaigns include Ariel #ShareTheLoad, Snickers 'Hungry? Grab a Snickers!', Bumble #EqualNotLoose, P&G 'Shiksha', Ford #CommittedToServe, as well as WhatsApp 'Oye Lucky' ft. Abhay Deol, for which they recently won a Gold and a Silver accolade, and Ariel India 'How Strong is Your Home Team?' for which it won a Bronze, both at the Good Ads Matter Awards, India '25.

BBDO India has the unique distinction of winning four inaugural Cannes Lions including a Grand Prix in following categories- PR Lion, Glass Lion and Black Lion for Creative Effectiveness. The agency's story is also a case study at Ominicom University, a collaboration between Omnicom and Harvard Business School to provide management programs to senior management of all Omnicom companies.

Chairman, Chief Creative Officer: Josy Paul

Social Media Handles:

- Instagram - @bbdoindia

- Linkedin - BBDO India