Good Ads Matter Awards 2026 Winners
- May 30
- 11 min read
Here's to the incedible winners of the Good Ads Matter Awards 2026!
Congratulations!
PS.: The list will be releasing on goodadsmatterawards.com soon.
FILM CRAFT
DIRECTION
Narrative
GOLD:
Vinsmera 'Truly Irresistible' | Nirvana Films
SILVER:
Johnson & Johnson 'Project Golden Minute' | Mothership Productions
BRONZE:
WhatsApp 'Baatan Hi Baatan Mein' | Chrome Pictures
Ramco 'Hard Worker - Eco Plaster' | Nirvana Films
Humour
GOLD:
SleepyCat 'Sleep Solves Everything' | Mothership Productions
SILVER:
Lava Mobiles 'Growing Up' | Sun City Studios
BRONZE:
Ramco 'Hard Worker - Eco Plaster' | Nirvana Films
The Whole Truth 'Protein Ke Pichhe Kya Hai?' | Footloose Films
Montage
GOLD:
BGMI 'Everybody Loves A Good Fight' | Good Morning Films
SILVER:
Cadbury Silk 'AI Doesn't Know' | Good Morning Films
BRONZE:
Naturals Ice Cream 'Tree to Treat' | Studio Zuno
Mother Dairy 'Aai Jaisi Mumbai' | The Unicorn Films
PSA Advertising
GOLD:
Goel TMT 'Band Baaja Bitiya' | The Unicorn Films
SILVER:
Dove 'Reclaim Your Curls' | Offroad Films
BRONZE:
Colgate 'Indianis Dentris' | Hungry Films
Animation & CGI-Integrated Advertising
SILVER:
Asian Paints 'Cholte Cholte Chollish - A Royale Tribute to Kolkata' | Hungry Films
BRONZE:
BGMI 'Ride Beyond Limits' | Hammerhead
Best Campaign of the Year
GOLD:
Ather Energy Limited 'Ather' | Nirvana Films
SILVER:
Ramco 'Hard Worker' | Nirvana Films
BRONZE:
The Hindu 'Written by Journalists' | Rooted Films
Best Young Director of the Year (Under 30)
GOLD:
Swaroop Kumar | Google Pay 'Sab Tick Hai' | Nirvana Films
Songjukta Banerjee | Nilaya Anthology 'This or That?'
CINEMATOGRAPHY
Narrative
GOLD:
Lay's 'Great Chips Begin With Great Soil' | Chrome Pictures
SILVER:
WhatsApp 'Baatan Hi Baatan Mein' | Chrome Pictures
BRONZE:
Ramco 'Hard Worker - Tortoise' | Nirvana Films
Johnson & Johnson 'Project Golden Minute' | Mothership Productions
Montage
GOLD:
BGMI 'Everybody Loves A Good Fight' | Good Morning Films
SILVER:
Mother Dairy 'Aai Jaisi Mumbai' | The Unicorn Films
BRONZE:
Cadbury Silk 'AI Doesn't Know' | Good Morning Films
Naturals Ice Cream 'Tree to Treat' | Studio Zuno
Young Cinematographer of the Year (Under 30)
GOLD:
Aarav Ramnani | Jugaad Motion Pictures 'ESWY' | Khopcha Film
MUSIC & SOUND DESIGN
Original Music Composition
GOLD:
Johnson & Johnson 'Project Golden Minute' | Mothership Productions
SILVER:
Flipkart 'Sa Sa Le Le' | BANG BANG Mediacorp
BRONZE:
Meta 'Nambuvar Vallvaar' | Nirvana Films
WhatsApp 'Baatan Hi Baatan Mein' | Chrome Pictures
Existing/Adapted Music
GOLD:
Star Studios18 'Mission Impossible X Dabbawala' | Star Studios18
SILVER:
BGMI 'Everybody Loves A Good Fight' | Good Morning Films
Best Lyrics
GOLD:
Reckitt 'Dettol Presents Shadi Ka Ghar' | Chrome Pictures
SILVER:
WhatsApp 'Baatan Hi Baatan Mein' | Chrome Pictures
BRONZE:
Flipkart 'Sa Sa Le Le' | BANG BANG Mediacorp
Sound Design
GOLD:
Goel TMT 'Band Baaja Bitiya' | The Unicorn Films
SILVER:
Bajaj Chetak 'Fully Lifeproof' | Nirvana Films & Crastos Future Boom
BRONZE:
BGMI 'Ride Beyond Limits' | Hammerhead
Naturals Ice Cream 'Tree to Treat' | Studio Zuno
CASTING & PERFORMANCE
Best Casting
GOLD:
WhatsApp 'Baatan Hi Baatan Mein' | Chrome Pictures
SILVER:
Goel TMT 'Band Baaja Bitiya' | The Unicorn Films
BRONZE:
The Whole Truth 'Protein Ke Pichhe Kya Hai?' | Footloose Films
SleepyCat 'Sleep Solves Everything' | Mothership Productions
Best Performance - Male
GOLD:
Goel TMT 'Band Baaja Bitiya' | The Unicorn Films
SILVER:
Reckitt 'Dettol Presents Shadi Ka Ghar' | Chrome Pictures
Vinsmera 'Truly Irresistible' | Nirvana Films
BRONZE:
WhatsApp 'Baatan Hi Baatan Mein' | Chrome Pictures
Best Performance - Female
GOLD:
WhatsApp 'Baatan Hi Baatan Mein' | Chrome Pictures
BRONZE:
St. Jude India ChildCare Centres 'Renu Vs The City' | Hungry Films
Best Voice Over
GOLD:
General Insurance Council 'Achha Kiya Insurance Liya - Mary Aunty' | Jamic Films
SILVER:
Lay's 'Great Chips Begin With Great Soil' | Chrome Pictures
BRONZE:
Cadbury Silk 'AI Doesn't Know' | Good Morning Films
EDITING & COLOUR GRADING
Narrative
SILVER:
Ramco 'Hard Worker - Tortoise' | Nirvana Films & Sally's Studio
Lava Mobiles 'Growing Up' | Sun City Studios
BRONZE:
Gitam University 'GITAM x Transformation' | LoudMouth Film
Meta 'Nambuvar Vallvaar' | Nirvana Films
Humour
GOLD:
SleepyCat 'Sleep Solves Everything' | Mothership Productions
SILVER:
Lahori Zeera 'Har Koi Peera Lahori Zeera 2.0' | Abhro Banerjee
BRONZE:
Chupa Chups 'Carrom' | Jamic Films
Lava Mobiles 'Growing Up' | Sun City Studios
Montage
GOLD:
Naturals Ice Cream 'Tree to Treat' | Studio Zuno
SILVER:
BGMI 'Everybody Loves A Good Fight' | Good Morning Films
BRONZE:
Zomato 'Fuel Your Hustle' | LoudMouth Film
Young Editor of the Year
GOLD:
Om Patil | Jugaad Motion Pictures 'ESWY' | Khopcha Film
Best Colour Grading
GOLD:
Naturals Ice Cream 'Tree to Treat' | Studio Zuno & Studio Skwer
SILVER:
Johnson & Johnson 'Project Golden Minute' | Avinash Jagdish Shukla
BRONZE:
TVS Raider 'Hum Hai Raider' | LoudMouth Film & Studio Tunnel
PRODUCTION DESIGN
Best Production Design
GOLD:
Meta 'The Great Parade' | Jyoti Tulsyan
SILVER:
Johnson & Johnson 'Project Golden Minute' | Ambika Acharya
Lay's 'Mexico' | Dhara Jain
BRONZE:
CORD 'Album '91' | Elements Production
Creative Use of Budget
SILVER:
SleepyCat 'Sleep Solves Everything' | Mothership Productions
ARTIFICIAL INTELLIGENCE
Best AI Commercial
SILVER:
Aditya Birla Capital 'Change the Default Settings' | KINNECT
BRONZE:
Ekya Schools 'A Future We Build Together' | Shreya Sen
AI-Integrated Live Action Film
GOLD:
Himalaya 'Made No. 1 By Babies' | Not Bad Films
SILVER:
Agoda 'Peacock' | SUPRVLLN Films
BRONZE:
Vivo 'X300 Pro' | First December Films & OLD MONK STUDIO
Best Visuals
SILVER:
Nilkamal 'Kursi' | Gobo Labs
BRONZE:
Shemaroo Entertainment 'Kindness Badhaye Goodness' | Shemaroo Entertainment
Best Non-Commercial AI Film
GOLD:
ANHAD | XSNRG
SILVER:
Hunger | Gobo Labs
BRONZE:
FLUSHBACK | LYREBIRDS
COSTUME, HAIR & MAKEUP
Costume Styling
GOLD:
Flipkart 'Sa Sa Le Le' | BANG BANG Mediacorp, Reena Manavath & Ruchika Ittal
SILVER:
Johnson & Johnson 'Project Golden Minute' | Ankita Sethi & Aashi Chouksey
BRONZE:
YouTube 'Goals for YouTube Shorts' | LoudMouth Film
Goel TMT 'Band Baaja Bitiya' | The Unicorn Films
Make-up
SILVER:
WhatsApp 'Baatan Hi Baatan Mein' | Shalini Chakravarty
VISUAL EFFECTS & ANIMATION
Visual Effects - CG/CGI
GOLD:
BGMI 'Ride Beyond Limits' | Hammerhead
SILVER:
Bhima Jewellery 'Raasleela Collection' | Ventana Studios
BRONZE:
Bajaj Freedom 'Azaadi Aage Badhne Ki' | Not Bad Films
Visual Effects - Compositing
GOLD:
Asian Paints 'Cholte Cholte Chollish - A Royale Tribute to Kolkata' | Hungry Films
SILVER:
BGMI 'Ride Beyond Limits' | Krafton India
BRONZE:
Flipkart 'Big Billion Days - Kuch Bhi Ho Sakta Hai!' | OLD MONK STUDIO
Animation - Best Animation Film
GOLD:
Asian Paints 'Cholte Cholte Chollish - A Royale Tribute to Kolkata' | Hungry Films
SILVER:
Pune Design Festival 2026 'India Lens' | Studio Eeksaurus Productions
BRONZE:
LEGO 'The Missing Piece' | Still Tool Studio
Animation - Mixed Media (2D, 3D & Motion Graphics)
SILVER:
Burger King 'Korean Spicy Fest Season 2 - Kimchi Fire' | Havas Creative India
CREATIVE
FILM
Best Ad (TV/Cinema)
GOLD:
WhatsApp 'Baatan Hi Baatan Mein' | Fundamental
SILVER:
Chupa Chups 'Carrom' | Jamic Films
BRONZE:
Lahori Zeera 'Har Koi Peera Lahori Zeera 2.0' | Enormous
Best Ad (Online)
GOLD:
Chupa Chups 'Carrom' | Jamic Films
SILVER:
Cadbury Silk 'AI Doesn't Know' | Good Morning Films
Flipkart 'Sa Sa Le Le' | KINNECT
BRONZE:
Aspora 'Super Fast Delivery' | Moonshot Media
Humour
GOLD:
Sony Entertainment Television 'Shark Tank India - Save Your Bosses' | Moonshot Media
SILVER:
Chupa Chups 'Carrom' | Jamic Films
BRONZE:
Lava Mobiles 'Growing Up' | Moonshot Media
Navi UPI 'The UPI App for People in a Hurry - Courtroom' | Sideways Consulting
Regional
GOLD:
Asian Paints 'Cholte Cholte Chollish - A Royale Tribute to Kolkata' | Hungry Films
BGMI 'Namma Battlegrounds' | Krafton India
SILVER:
Spotify India 'Spotify Wrapped - Nattamai, Wrapped Ah Paathu Sollu' | Kulfi Collective
BRONZE:
Caratlane 'Bappa Gave Him a Nudge' | Lifafa Studios
Health & Pharma
GOLD:
St. Jude India ChildCare Centres 'Renu Vs The City' | Hungry Films
SILVER:
Godrej Consumer Products 'Macchar Hai, Mehman Nahi' | Onions Creative Media
BRONZE:
General Insurance Council 'Achha Kiya Insurance Liya - Mary Aunty' | TBWA \ Lintas
Sports (Including E-Sports)
GOLD:
BGMI 'Everybody Loves A Good Fight' | Enormous
SILVER:
BGMI 'Save Your Hands for Something Epic' | Enormous
Festive Advertising
SILVER:
Swiggy Instamart 'Shera Bhai' | Bad Studio Productions
BRONZE:
Flipkart Minutes 'Dhoom Dhaam' | Vanilla Films
Promo for Feature Film, Web Series & Sports
SILVER:
Netflix 'Salman Khan Has An Announcement - Sikandar' | Altered
Netflix India 'Ba***ds of Bollywood Teaser for Title Launch' | One Hand Clap
BRONZE:
Sony Entertainment Television 'Shark Tank India - Save Your Bosses' | Moonshot Media
Best Campaign of the Year
SILVER:
Ather Energy 'It's Easy on An Ather' | Ather Energy
General Insurance Council 'Achha Kiya Insurance Liya Campaign' | TBWA \ Lintas
BRONZE:
ACKO General Insurance 'Adequate Vs Default Health Cover' | Leo India
Spotify India 'Commute' | Leo India
FILMS FOR GOOD
Corporate Purpose & Social Responsibility
GOLD:
Ariel India '10 Years of Ariel #ShareTheLoad' | BBDO India
SILVER:
Josh, Signing Hands Foundation & Lucifer Music 'The Right Signs' | Wondrlab India
Mountain Dew 'Darescore' | Leo India
BRONZE:
Signature Packaged Drinking Water 'Signature Mangrove Regeneration Campaign' | Enormous
Social Behaviour
GOLD:
Ariel India '10 Years of Ariel #ShareTheLoad' | BBDO India
SILVER:
Cadbury Silk 'AI Doesn't Know' | Good Morning Films
General Insurance Council 'Achha Kiya Insurance Liya - Mary Aunty' | TBWA \ Lintas
BRONZE:
Goel TMT 'Band Baaja Bitiya' | WISTERIA & The Unicorn Films
Adani 'Arthik Azadi' | The Adani Group
BGMI 'The Great In-Game Wedding' | Krafton India
PSA Advertising
GOLD:
Goel TMT 'Band Baaja Bitiya' | WISTERIA & The Unicorn Films
SILVER:
St. Jude India ChildCare Centres 'Renu Vs The City' | Hungry Films
Adani 'Arthik Azadi' | The Adani Group
BRONZE:
General Insurance Council 'Achha Kiya Insurance Liya - Mary Aunty' | TBWA \ Lintas
WRITING FOR ADVERTISING
Hindi
GOLD:
Goel TMT 'Band Baaja Bitiya' | WISTERIA
SILVER:
Sony Entertainment Television 'Shark Tank India - Save Your Bosses' | Moonshot Media
BRONZE:
Lava Mobiles 'Growing Up' | Moonshot Media
English
GOLD:
Cadbury Silk 'AI Doesn't Know' | Good Morning Films
SILVER:
Mahindra Rise 'IWD' | AA World
BRONZE:
Aspora 'Super Fast Delivery' | Moonshot Media
Long Form (180 Second and Above)
GOLD:
Goel TMT 'Band Baaja Bitiya' | WISTERIA
WhatsApp 'Baatan Hi Baatan Mein' | Fundamental
BRONZE:
Lay's India 'Project Mitti' | Leo India
Best Use of Humour
GOLD
Sony Entertainment Television 'Shark Tank India - Save Your Bosses' | Moonshot Media
SILVER
Swiggy Instamart 'We Deliver It All' | Moonshot Media
BRONZE
Aspora 'Super Fast Delivery' | Moonshot Media
Lava Mobiles 'Growing Up' | Moonshot Media
Regional
SILVER
Amazon Prime Video 'Every Emotion, It’s On Amazon Prime' | Manja Brandworks
CP Plus 'Smart AI CCTV Solutions - Tamil Nadu Campaign' | Happy Unicorn Creative Communication
BRONZE
Peps Mattress 'Peps Vivah Mattress - Made for Newlyweds' | Happy Unicorn Creative Communication
Writing for AI Advertising
BRONZE
CRED 'Ballerina' | Moonshot Media
CULTURE & COLLABORATION
Gen Z Culture Code
GOLD
Cadbury Silk 'AI Doesn't Know' | Good Morning Films
SILVER
Spotify India 'What Your Top Song Says About You' | Kulfi Collective
Tinder 'The EXpress Disposal Truck' | The New Thing by Talented
BRONZE
Sony Music India, BookMyShow & Yuvaa 'Sicko Leave' | Yuvaa Originals
Best Use of Celebrity
GOLD
Flipkart 'Flipkart x RD Sharma' | Bushra Shariff
SILVER
Myntra 'Vishy-Gukesh' | Braindad
BRONZE
Spotify India 'Spotify Wrapped - Nattamai, Wrapped Ah Paathu Sollu' | Kulfi Collective
Spotify India 'What Your Top Song Says About You' | Kulfi Collective
Best Use of Influencer
GOLD
Sting 'The Unofficial Official Sound of F1' | Leo India
SILVER
Britannia Treat Croissant 'Prashant' | Schbang Digital Solutions & Tilt Brand Solutions
BRONZE
Amazon Prime Video 'The Wanted Man' | Manja Brandworks
Best User-Generated Content
SILVER:
IKEA 'Filmi Boards 2.0' | Leo India
BRONZE
Swiggy 'Children's Day - Send Your Doodle' | One Hand Clap
Branded Content
SILVER
Star Studios18 'Mission Impossible X Dabbawala' | Star Studios18
BRONZE
Amazon Prime Video 'The Wanted Man' | Manja Brandworks
PRESS & OUTDOOR
Press & Advertising
GOLD
Lahori Zeera 'Lahori Zeera x Manifest Magazine' | Enormous
SILVER
Naturals Ice Cream 'Tree to Treat' | FLATWHYT
JBL 'Don't Lose Your Music In The Noise - Airport' | Havas Creative India
Outdoor Advertising
GOLD
WhatsApp 'NoText User Guides' | Fundamental
SILVER
Spotify India 'Commute' | Leo India
BRONZE
Tata.ev 'Perfect Roads for Harrier.ev' | KINNECT
Jindal 'The Steel of India' | Imran Khatri Productions
Topical Advertising
SILVER
Asian Paints 'Damp Proof Hover Cover' | KINNECT
PepsiCo 'Any Time is Pepsi Time' | Havas Creative India
BRONZE
Myntra 'Sign of True Friendship? Borrowing Clothes' | SW Network (Sociowash)
Use of Humour in Advertising
SILVER
Instamart 'Flexing Its Calvin Klein' | Lesssgo
Innovation
SILVER
Mercedes-Benz India 'The Test Drive Before the Test Drive' | BBDO India (Team X)
Flipkart 'Mediascape' | KINNECT
BRONZE
Tata.ev 'Perfect Roads for Harrier.ev' | KINNECT
Ambient Point of Purchase
GOLD
Naturals Ice Cream 'Tree to Treat' | FLATWHYT
SILVER
Swiggy Scenes 'Uncoop Yourself' | Shikha Gupta
Best Writing
BRONZE
Flipkart 'A Man Once Lost A Single Sock' | KINNECT
Best Art Direction
BRONZE
The Economic Times 'Budget Forecast' | Manja Brandworks
Social Impact
GOLD
DTDC 'Naga Fleet - Woven in Diversity' | DTDC Express
SILVER
Indian Cancer Society 'RISSKI' | Sideways Consulting
DIGITAL
Best Social Media Campaign
GOLD
Sting 'The Unofficial Official Sound of F1' | Leo India
Lenovo 'Gamers On Duty' | Leo India
BRONZE
Instamart 'Swiggy, Katti' | Shikha Gupta
Topical Advertising
GOLD
Myntra 'Vishy-Gukesh' | Braindad
SILVER
Crocs India 'Crocs-shake' | One Hand Clap
BRONZE
BGMI 'Thokkummootil Assurance UC Prank' | Krafton India
Best Campaign For a Product/Service Launch/Relaunch
GOLD
BGMI 'Save Your Hands For Something Epic' | Krafton India
SILVER
Aspora 'Super Fast Delivery' | Moonshot Media
BRONZE
Mountain Dew 'Darescore' | Leo India
Use of Data & Personalisation
GOLD
Razorpay 'Fix My Itch' | One Hand Clap
Best Use of Innovative Technology (AR/VR/Mixed Reality)
BRONZE
Razorpay 'Fix My Itch' | One Hand Clap
Best Use of AI
GOLD
Razorpay 'Fix My Itch' | One Hand Clap
STRATEGY
Brand Strategy
GOLD
Symphony 'Mere Paas Maa Hai!' | The Womb
SILVER
Mercedes-Benz India 'The Test Drive Before the Test Drive' | BBDO India (Team X)
BRONZE
PepsiCo 'Any Time is Pepsi Time' | Havas Creative India
IndiaFirst Life Insurance 'The New Meaning of Insurance' | The Womb
Creative Strategy
GOLD
PepsiCo 'Any Time is Pepsi Time' | Havas Creative India
SILVER
Mercedes-Benz India 'The Test Drive Before the Test Drive' | BBDO India (Team X)
BRONZE
Aditya Birla Sun Life Insurance 'Her Insurance' | Dentsu Creative India & Hyphen Communications
BGMI 'The Great In-Game Wedding' | Krafton India
Content Strategy
GOLD
ASUS India 'Asus 1 : Murphy 0' | The Womb
SILVER
PepsiCo 'Any Time is Pepsi Time' | Havas Creative India
BRONZE
BGMI X Royal Enfield 'Ride Beyond Limits' | Krafton India
Social Strategy
GOLD
BGMI 'Native by Design' | Krafton India
SILVER
PepsiCo 'Any Time is Pepsi Time' | Havas Creative India
BRONZE
Aditya Birla Sun Life Insurance 'Her Insurance - The Day After Women's Day' | Hyphen Communications
Breakthrough on a Budget
GOLD
Asian Paints 'Damp Proof Hover Cover' | KINNECT
SILVER
Muscleblaze WrathX 'Suhagraat' | Creativefuel
BRONZE
Assana Campaign | Be Positive 24 Innovation Design
Challenger Brand
GOLD
IndiaFirst Life Insurance 'The New Meaning of Insurance' | The Womb
SILVER
Chinese Wok 'Chinese Bole Toh Chinese Wok' | Brandmovers India
BRONZE
Goel TMT 'Band Baaja Bitiya' | WISTERIA
The Whole Truth 'Protein Ke Pichhe Kya Hai?' | Manja Brandworks
E-Commerce/ Performance Strategy
BRONZE
VIRGIO's Creative Strategy on E-commerce Platform | VIRGIO
AUDIO & RADIO
Innovative Use of Audio & Radio
GOLD
Sting 'The Unofficial Official Sound of F1' | Leo India
BRONZE
Adani Group 'Suraj Bhaiya Hain Naa - Hum Karke Dikhate Hain' | Adani Group
PSA Advertising
SILVER
P&G Whisper 'Project Early Periods' | Leo India
INTEGRATED
Best Integrated Campaign of the Year
GOLD
Spotify India 'Commute' | Leo India
SILVER
P&G Whisper 'Project Early Periods' | Leo India
BRONZE
PepsiCo 'Any Time is Pepsi Time' | Havas Creative India
Assana Campaign | Be Positive 24 Innovation Design
B2B
Film
GOLD
Goel TMT 'Band Baaja Bitiya' | WISTERIA
SILVER
Adani Group 'Suraj Bhaiya Hain Naa - Hum Karke Dikhate Hain' | Adani Group
BRONZE
SMFG India Credit 'Business Loan 2.0 - Pragati Ki Misaal ft. Mishra Ji' | White Rivers Media
Use of AI
GOLD
Razorpay 'Fix My Itch' | One Hand Clap
SILVER
SMFG India Credit 'Business Loan 2.0 - Pragati Ki Misaal ft. Mishra Ji' | White Rivers Media
Integrated Campaign
GOLD
Lay's India 'Project Mitti' | Leo India
SILVER
Hettich 'The Little Magician' | Wondrlab India
BRONZE
Adani Group 'Hum Karke Dikhate Hain' | Adani Group
EFL Global 'We Get It Done' | Centrick Marketing Solutions
Best Writing
SILVER
Goel TMT 'Band Baaja Bitiya' | WISTERIA
BRONZE
SMFG India Credit 'Business Loan 2.0 - Pragati Ki Misaal ft. Mishra Ji' | White Rivers Media
Innovation
SILVER
Razorpay 'Fix My Itch' | One Hand Clap
BRONZE
greytHR '#ChaiwithgreytHR' | greytHR
BIG WINS OF THE YEAR
Brand of the Year
BGMI
Network Agency of the Year
Leo India
Independent Agency of the Year
Moonshot Media
Production House of the Year
Chrome Pictures
Director of the Year
Prakash Varma
Post Production Company of the Year
Mad House Studios
PIYUSH PANDEY POLARIS AWARD
Goel TMT 'Band Baaja Bitiya'