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An Initiative By Purpose Studios



Simon Meyer
Based in Germany Simon Meyer is a German film director, cinematographer, and editor who has recently expanded his expertise into AI filmmaking. He works at the intersection of traditional film and emerging technology, creating AI-generated content and exploring new visual approaches using artificial intelligence. Over the past year, Simon has focused on experimenting with AI tools, producing a range of AI-led advertising and visual work. He also shares his knowledge with othe


Shamila Lengsfeld
Based in Germany Shamila Lengsfeld is a German-Iranian director, screenwriter, and AI filmmaker. She is an Adobe Ambassador, Creative Partner at InVideo.io , and Creative Director at LEaT con, where she works on AI-led broadcast and future workflows. Her work focuses on integrating artificial intelligence into filmmaking, both as a creative tool and a production process, with a strong emphasis on accessibility and new storytelling possibilities. She also conducts masterclass


Julien & Eve
Based in Canada Julien Vallée and Eve Duhamel are a director duo, popularly known as Vallée Duhamel. They work across film, video art, and advertising, combining live-action, CGI, and AI-led techniques. Their practice focuses on blending traditional craft with new technology to create visually driven storytelling. Their work is known for a distinctive visual style that combines structured design with experimental elements, often creating layered narratives that play with real


Pratik Shetty
Based in Bangalore Pratik Shetty is the Vice President – Growth and Marketing at Flipkart, where he leads the brand’s growth charter and integrated marketing strategy across one of India’s largest and most influential digital commerce platforms. An IIM Ahmedabad alumnus, Pratik began his career with Mondelēz International, where he spent several formative years building some of India’s most iconic FMCG brands. As a Brand Manager, he was responsible for end-to-end brand strate


Bianca Guimaraes
Based in USA Bianca Guimaraes is a Founding Partner and Executive Creative Director at Mischief USA, known for creating culturally impactful work that pushes both brands and conversations forward. Her portfolio spans campaigns that have reshaped how global brands engage with audiences and address complex social issues. Her work has earned over 100 international awards, establishing her as a distinctive creative voice in the global advertising landscape. She began her career i


Shivani Prabhakar
Based in Mumbai Shivani Prabhakar is the Head of Brand Strategy at Yash Raj Films, where she works at the intersection of storytelling, culture, and brand-building within one of India’s most influential entertainment studios. With over 18 years of experience across entertainment, beauty, and lifestyle, she has built and led brands across film, media, and consumer businesses. She holds a certification in Strategic Management from Harvard University. Before joining Yash Raj Fil


Sunil V
Based in Delhi Sunil is a pioneering force in Indian advertising and brand-building, currently serving as Creative Director at Potntial and Co-Founder & Director at Motherland Joint Ventures. With a career spanning Contract, McCann Erickson, and Ogilvy & Mather Delhi, where he played a pivotal role in shaping major campaigns—including the iconic Incredible India initiative. In 2004, he founded ‘A’, India’s most successful independent agency, which later merged with Wieden+Ken
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