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An Initiative By Purpose Studios



Binda Dey
Based in Mumbai Binda Dey is the Group Chief Marketing Officer at Knight Riders Sports, and IPL team Kolkata Knight Riders, bringing over two decades of experience across sports, media, and entertainment. She leads global marketing for the franchise, spanning brand, content, digital, licensing, and merchandising across its IPL and international teams, and has played a key role in shaping KKR into a globally recognised sports and entertainment brand. Early in her career, she w


A Deep Dive Into iPhone's Latest Indian Ad: WreckShaw
Take a deep dive into iPhone's latest Indian Ad. Read on about its background, cinematography and many more aspects providing deeper insight
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