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We are a creative agency & production house based in Mumbai.

Everything made here is hand-built with heart, soul & purpose.

What Makes Amul Visually Appealing and Memorable

A deep dive into Amul's visual marketing strategy

How Top 5 Brands of India Advertise: 20 Years of Successful Advertising Simplified

Today we study about the advertising gimmicks of India's Top 5 brands to understand better the reason behind their immense success

Into the World of Instagram Advertising

Let's have a look at advertising in the ecosystem of Instagram

From Ayappa K to Tom Kuntz: Exploring Humour in Advertising

Understand the effectiveness of humour in advertising through the works of the best commercial directors in the game.

Radio Advertising: From Medium To Mind

Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?

The Art of Storyboarding

Your one-stop blog to everything you need to know about storyboards.

Advertising Through The Ages

Let's have a look at how advertising has evolved through the ages

Why Brand Storytelling Matters

Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.

Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy

Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.

Advertising Lessons from Piyush Pandey - India's Very Own Ad Man

Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey

The Future of Advertising & How You Can Adapt

AI-written ads, scarily accurate ad targeting and tech vs. creativity - we examine all the possible scenarios of the advertising future.

The Strategy of Meme Marketing

From effective strategies to successful case studies, here's how you can use memes to help build and grow your brand!

Top 10 Websites for Advertising Inspiration

Your go-to websites for when you need advertising inspiration!

How to Master Advertising: Lessons from Jeff Goodby & Rich Silverstein

Step up your advertising game with lessons from advertising legends - Jeff Goodby and Rich Silverstein.

Best International Women's Day Ad Campaigns

Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.

Marketing to Millennials & Gen Z: A Strategic Guide

A comprehensive guide to understanding the psyche of millennials and gen z consumers

Netflix’s Campaign Study: #HappyNewPrices

From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.

Good Ads Matter is an online repository of 3,000+ best ads from around the globe – handpicked & curated by Purpose Studios.

Ad Makers' Collective is the top 1% club of the best ad makers around the globe. Here, we celebrate the creative geniuses behind our favourite ads!

We are a creative agency & media production house.

Everything made here is hand-built with heart, soul & purpose.

As new media creators and story hackers we enable you to do more with your brand, assets and audience than you thought was possible.