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Creative

IKEA - The Hare
01:32

IKEA - The Hare

Ever wondered how that pesky tortoise beat the hare? Now you know it was all thanks to an IKEA mattress. A modern take on the classic 'Hare and the Tortoise' fable. Check out the BTS here: https://vimeo.com/456451282 2021 - TELEVISUAL - NO.6 BEST COMMERCIALS OF THE YEAR 2021 - CREATIVE CIRCLE - BRONZE, VFX 2021 - CANNES LIONS - Nomination - Film Craft, Direction 2020 - APA SHOWCASE - TOP 20 COMMERCIALS CAST HARE - Kat Boyce TORTOISE - Robert Tygner FRIENDS - Amy Bullock, George Edwards, Micah Hennessey, William Bassoumba CREW AGENCY - Mother CDs - Thom Whitaker & Danielle Outhwaite-Noel CREATIVES - Oli Rimoldi & Anthony Montagne AGENCY PRODUCER - Jenny Fan MOTHER - Lou De Keyzer AGENCY PA - Ellie Thornton MD - James Sorton PRODUCER - Chris Harrison PM - Ben Burdock Production Coordinator - Rosie Marchant PA - Ellie Sanders Wright DOP - Stephane Fontaine Focus - Joe Wright Production Design - Andy Kelly Art Director - Ashley Dando Set Decorator - Cassia Dickinson Props - Jason Bradley CREATURE FX - Robert Allsopp COSTUME DESIGNER - Natalie Humphries COSTUME ASSISTANT - Tamsin Flower MAKE UP - Lu Hinton GAFFER - Steve Finberg GRIP - Adrian McCarthy ELECTRIC - Dan Fontaine RIGGER - Chris Gough CRANE - Louma CRANE TECH - Adam Samuelson DRONE - Ben Platts & Steve Quan @Flying Camera Company LOCATIONS - Al Vlok VFX - 1920 VFX Supervisor - Ludo Fealey HEAD OF 3D - Chris King COLOUR - Kai Van DeBeers Choroegorapher- Peter Elliott 1st AD - Julian Richards 2nd AD - Caspar Campbell DIT - Vlad Martins PLAYBACK - Robert Toft SOUND RECORDIST - Quillon Larratt STUDIO - Black Island Runners - Sasha Webster, Sam Barnham, Sammy Lee, Joe Mulvihill, Rosie Owen EDIT - Paul Hardcastle @TRIM SOUND DESIGN - Sam Ashwell @750mph MUSIC - Roots Manuva ‘Witness The Fitness'