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An Initiative By Purpose Studios
Mukesh Chhabra
Founder of Mukesh Chhabra Casting Company, he has cast Dangal, Jawan, Dunki, Scam 1992 & more, shaping Bollywood’s future.
Atul Mongia
Pioneering casting director & acting mentor, Atul Mongia (Queen, Lootera, Titli) co-founded The Artist Collective, shaping Indian cinema
Hira Mohibullah
Founder of AND THE NERVE!, she has led award-winning work for Coca-Cola, UN Women & more, earning 200+ Cannes, Clio & D&AD wins.
Christine Thierry
Based in UK Christine Thierry is an accomplished art director at Lürzer’s Archive , where she has been shaping the platform’s creative...
Hans Neleman
Award-winning Artist & Photographer, known for 'Moko: Maori Tattoo' & Hasselblad Master, blends photography & assemblage art.
Nonita Kalra
With over three decades of experience in media, Nonita Kalra has been a defining voice in fashion, beauty, and lifestyle journalism. She...
Meghan Oretsky
Senior Curator at Vimeo, Meghan Oretsky leads Vimeo Staff Picks, championing filmmakers and curating top short films since 2014.
Fernando Machado
An ex-CMO of Activision & RBI, led Burger King & Dove’s “Real Beauty Sketches,” winning 160+ Cannes Lions & shaping brands.
Josie Juneau
Josie Juneau, Head of Advertising at Ridley Scott Associates, ex-Rattling Stick EP, crafted Cannes Lions-winning campaigns.
Karthik Srinivasan
Communications Strategy Consultant, ex-agency & B2B/B2C brands, Emvie winner, IIM Bangalore lecturer, runs Beast of Traal & Milliblog.
Lewis Blackwell
Director of Lürzer’s Archive, ex-Creative Review EIC, ex-Getty Images SVP, author of 'The Life & Love of Trees', CEO at Cresta Awards
Shima Green
Shima Green, Director at Craft Worldwide, led Converse’s 'Create Now, Create Next' & worked with L’Oréal, MasterCard, Verizon & more.
Raghu Rai
Magnum photographer Raghu Rai has captured India’s soul for 50+ years, with work in Time, National Geographic & The New York Times.
Leigh Powis
Award-winning director Leigh has created bold campaigns for Porsche, Gatorade & NFL, blending action-driven storytelling with VFX mastery.
Santosh Sivan
Santosh Sivan, Padma Shri awardee & ASC member, has shaped cinema with Asoka, The Terrorist, & ad campaigns for top global brands.
Rich Lee
Rich Lee is an American director known for music videos for Eminem and Lana Del Rey, and commercials for Fiat and Hyundai.
Pirra
Production designer Pirra creates stunning worlds for PlayStation, Swarovski, and Honda Illusions, earning Cannes Lions and D&AD accolades.
Good Ads Matter Cinematographers' Roundtable Trailer Out Now!
India’s finest Ad Cinematographers show us the world through their eyes... From times when K U Mohanan never went on a set without his...
A Deep Dive Into iPhone's Latest Indian Ad: WreckShaw
Take a deep dive into iPhone's latest Indian Ad. Read on about its background, cinematography and many more aspects providing deeper insight
What Makes Amul Visually Appealing and Memorable
A deep dive into Amul's visual marketing strategy
The Art of Storyboarding
Your one-stop blog to everything you need to know about storyboards.
Best International Women's Day Ad Campaigns
Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.
Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers
Netflix’s Campaign Study: #HappyNewPrices
From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.
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