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An Initiative By Purpose Studios



Darshana Shah
Based in Mumbai Darshana Shah is the Group Chief Marketing Officer at Aditya Birla Capital. A marketing, digital, and customer experience leader, she brings over 25 years of cross-industry impact spanning financial services, health insurance, retail, and technology. At Aditya Birla Capital she provides strategic direction and leadership for brand and marketing across omnichannel consumer touchpoints. A Harvard Business School alum of the Senior Executive Leadership Program i


Richa Chadha
Based in Mumbai Richa Chadha is an Indian actress who works primarily in Hindi cinema, along with streaming and television productions. She made her screen debut with a supporting role in Oye Lucky! Lucky Oye! (2008). Born in Amritsar and raised in Delhi, Chadha studied at St. Stephen’s College. She began her career as a model before moving into theatre, performing in stage productions under theatre director Barry John. Her breakthrough came with Anurag Kashyap’s Gangs of Was


Nandini Shrikent
Nandini Shrikent is a casting director whose work bridges mainstream cinema, advertising, and international productions, with a career built around memorable, performance-driven casting.


Mona Singh
Based in Mumbai Mona Singh is an Indian actress who works across Hindi television, films, and web series. She gained recognition with the lead role of Jasmeet “Jassi” Walia in Jassi Jaissi Koi Nahin (2003–2006), for which she received multiple television awards and became one of the higher-paid actors on Hindi television at the time. Born in Chandigarh, Singh began her career on television before moving into reality programming and hosting. She won the first season of the dan


The Cannes Chronicles: July Newsletter
Here's a look at some of our favourite campaigns that stole the show at the Cannes Lions this year!
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