The Best of Indian Advertising
Updated: 3 hours ago
Top 25 ads from 2000 - 2025
25 years. 25 ads. Indian advertising at its finest.
One of the most joyful moments at the inaugural Good Ads Matter Ad Festival was revisiting the best of Indian ads from 2000 to 2025.
Some made us laugh. Some made us well up. Some reminded us of the power of storytelling. Some reminded us why advertising goes far beyond selling. And seeing these relics on the big screen—in the company of the people who brought them to life, made the journey all the more special.
And perhaps the best part? Revisiting these ads again reminded us that great work doesn’t really age. It simply finds new people to move.
Here’s a look back at the Top 25 ads of Indian advertising.
Fevicol - Bus
Agency: Ogilvy & Mather
Production Company: Corcoise Films
Director: Prasoon Pandey
Happydent - City Light
Agency: McCann Erickson India
Production Company: Equinox Films
Director: Ram Madhvani
Hutch - Boy & Dog
Agency: Ogilvy & Mather
Production Company: Nirvana Films
Director: Prakash Varma
Nike - Traffic
Agency: JWT India
Production Company: Ramesh Deo Production
Director: Abhinay Deo
Google India - Google Reunion
Agency: Ogilvy & Mather
Production Company: Chrome Pictures
Director: Amit Sharma
Center Shock - Barber Shop
Agency: Ogilvy & Mather
Production Company: Corcoise Films
Director: Prasoon Pandey
Ariel - Share the Load
Agency: BBDO India
Production Company: Red Ice Films
Director: Shimit Amin
Coca-Cola - Thanda Matlab Coca-Cola
Agency: McCann Erickson India
Production Company: Aamir Khan Productions
Director: Ashutosh Gowariker
Jindal Steel - The Steel of India
Agency: Kondurkar Studio
Production Company: Early Man Film
Director: Ayappa K. M.
Vodafone - Zoozoos
Agency: Ogilvy & Mather
Production Company: Nirvana Films
Director: Prakash Varma
MP Tourism - MP Ajab Hai, Sabse Gajab Hai
Agency: Ogilvy & Mather
Production Company: Footcandles Films
Director: Vinil Mathew
The Times of India - A Day in a Life of Chennai
Agency: JWT India
Production Company: Good Morning Films
Director: Shashanka Chaturvedi
Lifebuoy - Gondappa
Agency: Lowe Lintas
Production Company: Chrome Pictures
Director: Amit Sharma
Airtel - Har Ek Friend Zaroori Hota Hai
Agency: Taproot India
Production Company: Equinox Films
Director: Ram Madhvani
Ambuja Cement - The Great Khali
Agency: Publicis South Asia
Production Company: Early Man Film
Director: Ayappa K. M.
Fevicol - Sofa
Agency: Ogilvy & Mather
Production Company: Corcoise Films
Director: Prasoon Pandey
Greenply - Janam Janam Ka Saathi
Agency: Lowe Lintas (Delhi)
Production Company: Nirvana Films
Director: Prakash Varma
M-Seal - Will
Agency: Ogilvy & Mather
Production Company: Corcoise Films
Director: Prasoon Pandey
Surf Excel - Puddle War
Agency: Lowe Lintas
Production Company: Ramesh Deo Production
Director: Abhinay Deo
Zee Cinema - Paap Ka Anth
Agency: FCB Ulka
Production Company: Footcandles Films
Director: Rajesh Krishnan
Asian Paint - Har Ghar Kuch Kehta Hai
Agency: Ogilvy & Mather
Production Company: Corcoise Films
Director: Prasoon Pandey
SBI Life Insurance - Heero Ko Kya Pata Tumhari Umar
Agency: Ogilvy & Mather
Production Company: Corcoise Films
Director: Prasoon Pandey
Reliance - The Silent Indian National Anthem
Agency: DDB Mudra
Production Company: Chrome Pictures
Director: Amit Sharma
Tanshiq - Remarriage
Agency: Lowe Lintas & Partners
Production Company: Lintas Productions
Director: Gauri Shinde
The Times of India - Paper Pusher
Agency: Ogilvy & Mather
Production Company: Corcoise Films
Director: Prasoon Pandey
It was no small task to pick a mere 25 ads from the last 25 years, especially when we are so abundant in our storytelling and rich in our culture. Our most heartfelt gratitude to the panel who helped us curate these gems into a wonderful reminder of how limitless Indian creativity is.
From top left to right: Josy Paul, Ashish Khazanchi, Abhijit Avasthi, Sonal Dabral, Agnello Dias, Swati Bhattacharya, Shikha Gupta, Prasoon Pandey, Sneha Iype, Ram Madhvani, Shweta Venkat, Suresh Eriyat, Ayappa KM, Kopal Naithani, Shashanka Chaturvedi, Amit Sharma, Gajraj Rao, Afshan Hussain Shaikh, Prakash Kurup, Vijay Sawant, Rajdeepak Das, Senthil Kumar, Adarsh Atal, Rajesh Ramaswamy, Binaifer Dulani & Devaiah Bopanna
It was an absolute honour to celebrate the monumental ads that shaped a defining era in Indian advertising.
Our heartfelt gratitude goes out to every individual who brought these iconic pieces of work to life, as well as our distinguished panelists who helped curate this remarkable selection.
Also, here’s to everyone who joined us at the inaugural Good Ads Matter Ad Festival 2026 to revisit these timeless pieces with us. Thank you for sharing in the laughter, the tears and the admiration that made this celebration so special.
We look forward to celebrating great advertising with the same fervour at the next edition of the Good Ads Matter Ad Festival!