Good Ads Matter Ad Festival '26
Updated: 13 hours ago
Here's Everything You Need to Know

We are delighted to welcome you to the first-ever edition of the Good Ads Matter Ad Festival ’26!
Get ready for a day dedicated to the celebrating craft, creativity and the people shaping the very best of advertising.
Date: 16th October 2026
Venue: INT Aditya Birla Performing Arts Academy
Before the festivities begin, here are a few things to keep in mind to help make your experience seamless and more memorable.
Here's a glimpse of all the exciting sessions we have lined up!
GAM Ad Festival Inauguration
Lamp Lighting & Keynote Speech 10:00 AM - 10:25 AM
A Lifetime Tribute to Piyush Pandey
Reflections from Team Ogilvy India - Hephzibah Pathak, Kainaz Karmakar, Harshad Rajadhyasksha & Sukesh Nayak
10:25 AM - 11:30 AM
Her Story Matters | The Change We Seek with Laadli Org & Manifest
Dr. A. L. Sharada, Amit Sharma & Kopal Naithani with Moderator Roshan Abbas
11:40 AM - 1PM
A Brand That Shaped Culture with Bodyform
Nadja Lossgott & Nicholas Hulley in Conversation with Josy Paul
1:10 PM - 2:10 PM
Lunch Break
2:10 PM - 3:10 PM
AI x Creativity with LocalHostHQ
Shakun Batra, Suresh Eriyat & Samir Mallal with Moderator Nishant Tahilramani
3:10 PM - 4:10 PM
Best of Indian Ads | Top 25 from 2000 - 25
Abhijit Avasthi, Agnello Dias, Prasoon Pandey, Prakash Varma & Ram Madhvani with Moderator Sneha Iype
4:20 PM - 5:55 PM
Where Advertising Meets Cinema with Tarsem Singh
moderated by Ayappa KM
6:00 PM - 7:20 PM
Advertising That Lives Beyond Stardom with Aamir Khan
in conversation with Prasoon Joshi & Prasoon Pandey
7:30 PM - 8:45 PM
Please note that there will be a 10 minute break between each session.
VENUE ACCESS & REGISTRATION
Upon arrival, please proceed to the registration desk in the main lobby on the ground floor. Once the QR code you have been provided with is scanned, you will receive a festival wristband granting you access to the event.
The main theatre is located on the second floor and can be accessed via the escalator on the right or the elevator.
Please note: Seating is on a first come first serve basis for each session and is subject to availability. In the event that seats are unavailable in the main theatre for any session, you may view the live stream in the Aditya Birla Mini Theatre on the fourth floor.
FOOD & BEVERAGES
Stay refreshed and fueled throughout the festival with a selection of food and beverages available for purchase.
Café Quattro | Ground Floor & Second Floor
Ground Floor: Enjoy a wide selection of refreshments, from beverages to quick bites and mains, including pasta, pizzas and sandwiches.
Second Floor: Perfect for quick bites between sessions, with tea, coffee, pastries and croissants available just outside the main theatre.
SpiceKlub | Fourth Floor
For a sit-down dining experience, head to SpiceKlub on the fourth floor.
Please note:
Food and beverages are not permitted inside the theatre and must be consumed only in the designated dining areas.
PARKING INFORMATION
Parking is limited to 70 spaces and will be allocated on a first come first serve basis—we can not guarantee a parking spot. We advise you to avoid travelling with your personal vehicle.
Please note:
Parking charges apply - Rs. 200 per day.
Valet parking is not available at the venue.
Important Notice:
Smoking and the consumption of alcoholic beverages are strictly prohibited within the venue.
We look forward to seeing you at the Good Ads Matter Ad Festival '26!