Introducing the Good Ads Matter Piyush Pandey Polaris Award.

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Piyush Pandey, recipient of the Padma Shri and Padma Bhushan, has long held an eternal place in our hearts for the wonderfully gifted man that he was. And he continues to be the guiding star of Indian advertising with the same exuberance.

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In our most humble attempt, this is our tribute to the Man of the Match. This is our vision to immortalise his brilliance.

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We present to you the Piyush Pandey Polaris Award.

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The winning work embodies Piyush Pandey’s philosophies both on and off the field: Someone who dares to play on the front foot through all highs and lows. Someone who tells stories with courage and purpose. Someone who pours their heart into their craft so unapologetically it leaves a mark. Someone who not only understands culture, but shapes it.​

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Every year, across the Film Craft and Creative categories, all entrants will stand on equal ground to be considered for this commemoration. The category jury themselves will come together to nominate an entrant from each category who deserves a podium for this win.

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For this special honour, we will bring forth an exclusive jury of legacy ad-makers, dear folks and creative partners of Piyush Pandey: those who knew him best, and will recognise the work that reflects his philosophies best.

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His majestic moustache embossed on the metal, almost like Piyush himself smiling at the recipient from under his lion’s mane, serves as a testament to resilience and a reminder of the grandiosity of the recipient’s work: always under the moonchh of the greatest storyteller in Indian advertising.

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Our sincerest gratitude to Vijay Sawant for designing this trophy, along with Mahesh Gharat and Dharam Valia at Hungry Films behind its concept.

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It is our greatest honour to be doing this with the support of industry veterans who trust us to take steps bigger than the playing field.

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This...

is our front foot forward.