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Sneha Iype

  • Purpose Studios
  • Mar 15, 2023
  • 2 min read

Updated: Oct 28

Based in Bangalore


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Sneha Iype is a Founder-Partner, Executive Producer, and master juggler, who has been the backbone of Nirvana Films since 2001.


She began her career in 1997 as a Film Executive at Ogilvy, before moving on to become a Director at Trends Ad-Film Makers.


As Executive Producer at Nirvana Films, Sneha serves as the key link between agencies, clients, and the production house, overseeing the seamless execution of projects. She is responsible for budgeting, team delegation, and coordination across all phases of production — from pre-production to filming and post-production. She strongly believes in the ability and strength of her team, balancing work ethics with productivity.


Sneha has served on Film Craft jury panels including the Good Ads Matter Awards 2025 (Direction Jury), Cannes Lions, Spikes Asia, Young Spikes, and the Ciclope Advertising Festival. She has also shared her insights at Tedx India and other forums and institutions.


At the Good Ads Matter Awards 2025, Nirvana Films was awarded Young Director of the Year (Under 30) for in-house talent Swaroop Kumar for his film Red Taxi. Their film for British Airways, Your Family in the Skies, also won Silver in the Film Craft category for Direction under Narrative (TV/Cinema).


Sneha has been instrumental in shaping some of India’s iconic advertising work, including Vodafone ZooZoos, Titan – The Joy of Giving, Cadbury – Umbrella, Greenply – Sardar Kid, and campaigns for Incredible India, Kerala Tourism, and Bengal Tourism. Other notable projects include Wreckshaw for Apple iPhone, Your Family in the Skies for British Airways, Dorset, Netflix x WWE, Shruthi – Springboard, and Vinsmêra Jewels featuring Mohanlal and Director Prakash Varma.


Over the years, Nirvana Films under her leadership has nurtured long-standing brand partnerships with Vodafone, Taj Mahal Tea, Bisleri, Titan, Cadbury, India Tourism, KitKat, Meesho, and Myntra, among many others.


Catch Sneha Iype in conversation with some of India’s top 1% ad-film producers, and moderating the top 1% directors, at the Good Ads Matter Roundtable — now streaming on our YouTube channel.


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Her top ad picks include:


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