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An Initiative By Purpose Studios



Gurbaksh Singh
Based in Gurgaon Gurbaksh Singh is the Chief Innovation Officer at Dentsu Creative India, where he leads the agency’s creative and innovation agenda across emerging technology and storytelling. Known for his work at the intersection of creativity and technology, he focuses on building ideas that combine data, design, and cultural insight to create meaningful brand experiences. At Dentsu, Singh has spent over two decades shaping the network’s creative and innovation capabiliti


Ira G
Based in Mumbai Ira G is a highly awarded creative leader with a career spanning 15 years across some of the world's most renowned agencies, including Lowe Lintas, BBH India, Publicis, and Saatchi & Saatchi. Currently the Chief Creative Officer (CCO) at Toaster, Ira has been instrumental in expanding the agency’s creative scope, evolving it from a digital-first firm to a full-scale integrated creative powerhouse. Her portfolio boasts an impressive range of global and Indian b


Aarti Samant
Based in Mumbai Aarti Samant, is a digital marketing consultant and founder of MicDrop Digital, a brand and marketing consultancy that works closely with businesses to build distinctive, purpose-led brand narratives and strategies. She is also the co-founder of Sorted, a digital-first platform focused on making marketing education accessible and actionable. Known online as “The Sorted Girl,” her social media presence is centred on simplifying marketing, content strategy, and


Mitesh Kothari
Based in Mumbai Mitesh Kothari is the Co-founder and Chief Creative Officer at White Rivers Media, a comprehensive creative agency made for the digital age. Before starting his agency, Mitesh was an account manager at WATConsult, and later, Business Head (West) at Viralocity. Under his leadership, White Rivers Media was awarded a silver for Social Media Agency of the Year, and a bronze for Independent Digital Agency of the Year, in 2024. A MarTech enthusiast and new-age marke


Aalap Desai
Based in Mumbai Aalap Desai is the Co-founder and Chief Creative Officer at Tgthr, a full-funnel creative agency he founded in 2023, alongside Rahul Vengalil. Aalap started his professional career in 2008, as a junior copywriter at Publicis, following which he steadily climbed the ladder to the role of copywriter at Ogilvy, and then senior copywriter at DDB Mudra Group. After his stints as a copywriter, he served as the creative group head at JWT, and as a creative director a
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