Ashwin Palkar

Based in Bangalore

Ashwin Palkar is currently the Executive Creative Director and Head of Experience at BBH India, where he shapes the agency’s creative culture and oversees integrated brand experiences across its Mumbai and Bangalore teams.

With over 17 years in the industry, Ashwin began his journey across disciplines—branding, design, and advertising—before evolving into a digital-first creative leader. His prior tenures include senior roles at Dentsu Webchutney, Brand Harvest, I Wear Me Fashions, and a stint at Singapore-based FMCG firm Believe Pte Ltd, where he led creative and digital strategy for brands like Zayn and Myza.

Ashwin has driven some of India’s most culturally resonant campaigns—such as Swiggy’s “Voice of Hunger” (Silver & Bronze Lions at Cannes, plus One Show and Kyoorius honors) and “The Better Half Recipes” for Swiggy Instamart, along with Flipkart’s “Hagglebot” campaign (Cannes Lions, Spikes Asia, Effies).

Ashwin’s creative leadership has consistently garnered acclaim. His pivotal campaign, “The Unfiltered History Tour” for VICE World News while at Dentsu Webchutney, earned him top creative honors—including #1 Creative Director at Cannes Lions 2022 and #1 Executive Creative Director at the One Show Awards the same year.That campaign also propelled Dentsu Creative Bengaluru to unprecedented heights, winning Agency of the Year at Cannes Lions 2022. The work amassed multiple Grand Prix (Radio & Audio, Brand Experience & Activation, Social & Influencer), a Titanium Lion, Gold Lions, and numerous other metals—becoming the most awarded Indian campaign in Cannes history.

Apart from Cannes and One Show, Ashwin’s creative exploits have earned awards across prestigious forums:

Cannes Lions: 3x Grand Prix, 1x Titanium Lion, 18x Lions

D&AD: 1x Yellow Pencil, 9x Pencils

One Show: Best Of Discipline, 18x Pencils

Kyoorius Creative Awards: 2x Black Elephants, 43x Elephants

Madstars and Gerety Awards: multiple Grand Prix and Gold wins

Outside of his professional arena, Ashwin finds balance in long road trips from Bangalore with his wife and their golden retriever, Romeo. A self-trained singer and former professional cricketer (India B, U-19), he blends creative ambition with grounded, artistic sensibility.

Social Media Handles:

LinkedIn - www.linkedin.com/in/ashwinpalkar