Co-founder of Feat. Artists, Smita had a successful career as a model based in Paris with renowned fashion houses such as Chanel, Saint Laurent, Vivienne Westwood and Christian Dior in her client list. The company was founded with a mission to showcase a diverse range of features and personalities from across the sub-continent in the fashion and advertising industry.
The founders' experiences growing up in India have led Feat. Artists to actively seek out talent of all genders, ethnicities, body types, and ages. In a short span of time, the company has worked on numerous international and Indian advertising campaigns, designer campaigns, runway shows, and editorials for prestigious fashion magazines including Vogue, GQ, Harpers Bazaar, Elle, Verve, and Femina.
Feat. Artists has also launched a platform for creative professionals, including photographers, stylists, hair and makeup artists, graphic designers, and visual artists. The company aspires to create a collective of Indian talent to consistently innovate and redefine advertising and visual communication platforms.
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