Shamsuddin (Shams) is a veteran of the media and advertising industry, with over 2 decades of experience of which 15 years have been in leadership roles . Shams leads the WT South Asia group as CEO comprising of Wunderman Thompson, Mirum, Contract and Wunderman Thompson Commerce in India.
Shams is one of the leading voices on digital, commerce and martech voices in addition to advertising and marketing in the industry and contributes across various industry forums and Publications.
Prior to joining Wunderman Thompson he started Isobar and was responsible for managing over 600 people across Isobar, Fractal and Taproot Dentsu.
Shams was also awarded Digital Agency CEO by Media Ace and has been featured on Impact Magazine’s Digital Power 100 list two years in a row.