Rajesh Saathi

Based in Mumbai

Rajesh Saathi is the Director and Co-Founder of Kerosene Films, a Mumbai-based production company.

He has directed a wide range of advertising campaigns for several brands and celebrities. His work includes Ranveer Singh for Kotak 811, M.S. Dhoni for Snickers in a gladiator avatar, Shah Rukh Khan in a Lux commercial, and Farah Khan in the “Jumping Japang” IPL campaign.

With a flair for collaborating on celebrity-driven storytelling while maintaining strong visual aesthetics, Rajesh is recognised for adapting his approach to suit diverse scripts and subjects, which has contributed to the recognition of his work in advertising.

In addition to directing, Rajesh has also contributed as a writer, including work on the Bollywood film Main Hoon Na starring Shah Rukh Khan.

Several of his campaigns have received recognition at international award platforms. The Bajaj V – Sons of Vikrant (The Nation’s Bike) campaign won a Gold Cannes Lions (2017) for Brand Effectiveness and a Bronze Cannes Lions (2016). The Gillette Shave Sutra campaign (2011–2012) also received multiple Cannes Lions and Spikes Asia Awards.

Over the years, he has collaborated with brands such as Gillette, Bajaj, Lux, Kotak, IPL, Dettol, Agoda, Lloyd, and The Sleep Company, among others.

Social Media Handle:

• Instagram - @rajeshsaathi

Website:

• https://keroscenefilms.com/index.html

• rajeshsaathi.com