Progyaa Dutta

Progyaa Dutta is currently a creative at Only Much Louder, and a freelance writer.

She started her career in 2016, as a reporter at The Hindu, briefly after which she started to write professionally. She then worked as a sub-editor at Outlook Business, before moving to The Womb as a Creative Partner—where she worked on Sunny Cooking Oil #LifeAapkiRecipeAapki, and the Mahindra Thar film.

After another brief stint at Famous Innovations, she joined VIRTUE Worldwide, and penned campaigns like Fastrack Perfumes 'Get the Main Character Energy', John Legend ft. Raja Kumari's 'Keep Walking' anthem, and Black & White Ginger Ale 'Table for Everyone'. In the course of her career, Progyaa has also served as the creative controller at Ogilvy.

Progyaa's creative process is driven by not only mathematical insight but also human emotion, understanding the very pulse of the audience base, and ensuring that brand language resonates with them. A testament to her prowess is the Cannes Young Lions India Digital 2025, where she made it to the shortlist, proving herself on the global stage.

Social Media Handles:

- LinkedIn - Progyaa Dutta

- Instagram - @onirdishto

Website: progyaa.com